State of Knowledge Concerning Graduate Film Research in Thailand.

Abstract

This study, State of Knowledge Concerning Graduate Film Research in Thailand, aims to study concepts, theories, research methodologies and obtained knowledge based on film graduate thesis and dissertations published from 2008 to 2017. This study is a qualitative research using a document analysis method. This study found that the concepts and theories used as conceptual frameworks in the graduate level research were categorized into 3 groups. (1) Concepts and theories involving ‘senders’ which included theories in public relations and advertising, theories in strategic management and policy, theories focusing on business adaptation, and theories focusing on the sender’s identity. (2) Concepts and theories involving ‘message’ which included message as a creative work and message meaning and context. (3) Concepts and theories centering around ‘receiver’ including film viewing behavior and theater use decision.

This study also found that qualitative research method was used more in the graduate level research comparing to the quantitative method. Textual analysis and in-depth interview were frequently used among qualitative tools while the quantitative tools found viewer survey the most.

In term of film knowledge, it can be categorized into 4 areas; film technological knowledge, film industry knowledge, film artistic knowledge, and sociocultural practice knowledge.