MEDIA EXPOSURE, KNOWLEDGE, ATTITUDES AND THE BEHAVIOUR OF PLASTIC PACKAGING REDUCTION IN BANGKOK

Abstract

This research aimed to encourage Thais’ awareness. 1. To analyse regional demographics such as media exposure, knowledge, attitudes and the behaviour of plastic packaging reduction in Bangkok 2. To study the differences between regional demographics and media exposure about plastic packaging reduction of Bangkokian. 3. To study the relationship between media exposure and knowledge about plastic packaging reduction of Bangkokian. 4. To study the relationship between knowledge and attitudes about plastic packaging reduction of Bangkokian. 5. To study the relationship between attitudes and the behavior of plastic packaging reduction among the 2019 population in Bangkok. This research is quantitative research by collecting data on all population at approximately 400 peoples (aged 18-60 years) who live or work in Bangkok.

                  The result of this research showed that 1. The sample survey understood the topic media exposure of plastic packaging reduction by overall moderate level via all social media platforms. The most popular online platform is Facebook, while the most of popular offline platform is store advertising campaign. 2. There is a negative correlation about the topic media exposure of plastic packaging knowledge via online platform. 3. There is no relation about the topic media exposure of plastic packaging reduction knowledge via offline platform. 4. The knowledge has a positive correlation about the attitudes of plastic packaging reduction. This variable is fair correlated. 5. The attitude has a positive correlation about the behaviour of plastic packaging reduction. This variable is fair correlated.