ศักยภาพนวัตกรรมองค์การเชิงกลยุทธ์และความสามารถในการแข่งขัน อย่างยั่งยืน: หลักฐานจากธุรกิจบรรจุภัณฑ์ในประเทศไทย
คำสำคัญ:
ศักยภาพนวัตกรรมองค์การเชิงกลยุทธ์; ธุรกิจบรรจุภัณฑ์; ประเทศไทยบทคัดย่อ
นวัตกรรมองค์การถือเป็นความสามารถที่สำคัญซึ่งมีผลต่อความสามารถในการแข่งขัน อย่างยั่งยืนขององค์การ งานวิจัยนี้มีวัตถุประสงค์เพื่อตรวจสอบความสัมพันธ์ระหว่างศักยภาพ นวัตกรรมองค์การเชิงกลยุทธ์ที่มีต่อความสามารถในการแข่งขันอย่างยั่งยืนจากธุรกิจบรรจุภัณฑ์ใน ประเทศไทย โดยใช้แบบสอบถามเป็นเครื่องมือในการเก็บรวบรวมข้อมูลจาก 228 กิจการ
ผลการวิเคราะห์การถดถอยแสดงให้เห็นว่า ศักยภาพนวัตกรรมองค์การเชิงกลยุทธ์มี อิทธิพลในเชิงบวกต่อการพัฒนาผลิตภัณฑ์ใหม่ การปรับปรุงองค์การอย่างต่อเนื่อง และความสามารถในการแข่งขันอย่างยั่งยืน ผลการศึกษาช่วยให้เกิดความเข้าใจมากขึ้นเกี่ยวกับการ พัฒนาความสามารถในการสร้างสรรค์นวัตกรรมเชิงกลยุทธ์ให้กับองค์การ นอกจากนี้ยังได้นำเสนอแนวทางเพื่อขยายมุมมองสำหรับการทำวิจัยในอนาคต
เอกสารอ้างอิง
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Menguc, B., & Auh, S. (2006). Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34(1), 63-73.
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Pagell, M., & Krause, D. R. (2004). Re-exploring the relationship between flexibility and the external environment. Journal of Operations Management, 21(6), 629-649.
Pangarkar, N. (2015). Performance implications of strategic changes: An integrative framework. Business Horizons, 58(3), 295-304.
Piller, F. T., & Walcher, D. (2006). Toolkits for idea competitions: a novel method to integrate users in new product development. R & D Management, 36(3), 307-318.
Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review, 68(2), 73-93.
Rothaermel, F. T., & Deeds, D. L. (2006). Alliance type, alliance experience and alliance management capability in high-technology ventures. Journal of Business Venturing, 21(4), 429-460.
Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51(5), 142-155.
Sternberg, R. J. (2001). What is the common thread of creativity? Its dialectical relation to intelligence and wisdom. American Psychologist, 56(4), 360.
Suh, T., Bae, M., Zhao, H., Kim, S. H., & Arnold, M. J. (2010). A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance. Industrial Marketing Management, 39(2), 211-220.
Vertakova, Y., Simonenko, E., & Androsova, I. (2015). Analysis of innovative capacity of Russian players in the market of educational services in the context of world economic intercourse globalization. Procedia Economics and Finance, 23(15), 104-110.
Wang, C. L., & Ahmed, P. K. (2004). The development and validation of the organizational innovativeness construct using confirmatory factor analysis. European Journal of Innovation Management, 7(4), 303-313.
Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15-35.
Wenxiao,B., Yicheng, F., Yunju, Y., & Lijie, F. (2017). Organizational structure, cross-functional integration and performance of new product development team. Procedia Engineering, 174(1), 621-629.
Wong, S. Y., & Chin, K. S. (2007). Organizational innovation management: An organization-wide perspective. Industrial Management & Data Systems, 107(9), 1290-1315.
Wu, S. C., & Fang, W. (2010). The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships. Technovation, 30(11), 570-581.
Yuen, K. F., Thai, V. V., & Wong, Y. D. (2016). The effect of continuous improvement capacity on the relationship between of corporate social performance and business performance in maritime transport in Singapore. Transportation Research Part E: Logistics and Transportation Review, 95, 62-75.
Zain, M., & Kassim, N. M. (2012). The influence of internal environment and continuous improvements on firms competitiveness and performance. Procedia-Social and Behavioral Sciences, 65(9), 26-32.
Adams, R., Bessant, J., & Phelps, R. (2006). Innovation management measurement: A review. International Journal of Management Reviews, 8(1), 21-47.
Afrouzy, Z. A., Nasseri, S. H., & Mahdavi, I. (2016). A genetic algorithm for supply chain configuration with new product development. Computers & Industrial Engineering, 101(1), 440-454.
Araslı, H., & Baradarani, S. (2014). Role of job satisfaction in the relationship of business excellence and OCB: Iranian hospitality industry. Procedia Social and Behavioral Sciences, 109(1), 1406-1415.
Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396-402.
Baregheh, A., Rowley, J., & Sambrook, S. (2009). Towards a multidisciplinary definition of innovation. Management Decision, 47(8), 1323-1339.
Battisti, G., & Stoneman, P. (2010). How innovative are UK firms? Evidence from the fourth UK community innovation survey on synergies between technological and organizational innovations. British Journal of Management, 21(1), 187-206.
Blunck, F. (2006). What is competitiveness?. Boston: Harvard Business School Press.
Craig, D. L., & Zimring, C. (2000). Supporting collaborative design groups as design communities. Design Studies, 21(2), 187-204.
Craig, J. B., Dibrell, C., & Garrett, R. (2014). Examining relationships among family influence, family culture, flexible planning systems, innovativeness and firm performance. Journal of Family Business Strategy, 5(3), 229-238.
Damanpour, F. (1991). Organizational innovation: A meta-analysis of effects of determinants and moderators. Academy of Management Journal, 34(3), 555-590.
Drazin, R., Glynn, M. A., & Kazanjian, R. K. (1999). Multilevel theorizing about creativity in organizations: A sensemaking perspective. Academy of Management Review, 24(2), 286-307.
Ewah, S. O. E., Ekeng, A. B., & Umanta, U. E. (2008). Synthesis of new product development success. Global Journal of social sciences, 7(2), 115-120.
Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: A literature review. Journal of Product Innovation Management, 19(2), 110-132.
Hair, Jr. J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A Global perspective. New Jersey: Prentice Hall.
Henard, D. H., & Szymanski, D. M. (2001). Why some new products are more successful than others. Journal of Marketing Research, 38(3), 362-375.
Hult, G. T. M., Snow, C. C., & Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of Management, 29(3), 401-426.
Kanji, G. K. (2002). Business excellence: Make it happen. Total Quality Management, 13(8), 1115-1124.
Kickul, J., Walters, J., 2002. Recognizing new opportunities and innovation. The role of strategic orientation and proactivity in Internet firms. International Journal of Entrepreneural Behaviour and Research, 8(6), 292–308.
Koberg, C. S., Detienne, D. R., & Heppard, K. A. (2003). An empirical test of environmental, organizational, and process factors affecting incremental and radical innovation. The Journal of High Technology Management Research, 14(1), 21-45.
Koc, T., & Ceylan, C. (2007). Factors impacting the innovative capacity in large-scale companies. Technovation, 27(3), 105-114.
Krishnan, V., & Ulrich, K. T. (2001). Product development decisions: A review of the literature. Management science, 47(1), 1-21.
Lau, C.M., Yiu, D.W., Yeung, P.K., & Lu, Y. (2008). Strategic orientation of high technology firms in a transitional economy. Journal of Business Research, 61(7), 765-777.
Ledwith, A., & O'Dwyer, M. (2009). Market orientation, NPD performance, and organizational performance in small firms. Journal of Product Innovation Management, 26(6), 652-661.
Marotti de Mello, A., Demonel de Lima, W., Vilas Boas, E., Sbragia, R., & Marx, R. (2008). Innovative capacity and advantage: a case study of Brazilian firms. RAI-Revista de Administração e Inovação, 5(2). 57-72.
Menguc, B., & Auh, S. (2006). Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34(1), 63-73.
Moreira, M. F., de Aquino Guimarães, T., & Philippe, J. (2016). Service Providers' Willingness to Change as Innovation Inductor in Services: Validating a Scale. Brazilian Administration Review, 13(4), 1-24.
Neely, A., & Hii, J. (2012). The Innovative capacity of firms. Nang Yan Business Journal, 1(1), 47-53.
Nijssen, E. J., Hillebrand, B., & Vermeulen, P. A. (2005). Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation.
Pagell, M., & Krause, D. R. (2004). Re-exploring the relationship between flexibility and the external environment. Journal of Operations Management, 21(6), 629-649.
Pangarkar, N. (2015). Performance implications of strategic changes: An integrative framework. Business Horizons, 58(3), 295-304.
Piller, F. T., & Walcher, D. (2006). Toolkits for idea competitions: a novel method to integrate users in new product development. R & D Management, 36(3), 307-318.
Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review, 68(2), 73-93.
Rothaermel, F. T., & Deeds, D. L. (2006). Alliance type, alliance experience and alliance management capability in high-technology ventures. Journal of Business Venturing, 21(4), 429-460.
Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51(5), 142-155.
Sternberg, R. J. (2001). What is the common thread of creativity? Its dialectical relation to intelligence and wisdom. American Psychologist, 56(4), 360.
Suh, T., Bae, M., Zhao, H., Kim, S. H., & Arnold, M. J. (2010). A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance. Industrial Marketing Management, 39(2), 211-220.
Vertakova, Y., Simonenko, E., & Androsova, I. (2015). Analysis of innovative capacity of Russian players in the market of educational services in the context of world economic intercourse globalization. Procedia Economics and Finance, 23(15), 104-110.
Wang, C. L., & Ahmed, P. K. (2004). The development and validation of the organizational innovativeness construct using confirmatory factor analysis. European Journal of Innovation Management, 7(4), 303-313.
Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15-35.
Wenxiao,B., Yicheng, F., Yunju, Y., & Lijie, F. (2017). Organizational structure, cross-functional integration and performance of new product development team. Procedia Engineering, 174(1), 621-629.
Wong, S. Y., & Chin, K. S. (2007). Organizational innovation management: An organization-wide perspective. Industrial Management & Data Systems, 107(9), 1290-1315.
Wu, S. C., & Fang, W. (2010). The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships. Technovation, 30(11), 570-581.
Yuen, K. F., Thai, V. V., & Wong, Y. D. (2016). The effect of continuous improvement capacity on the relationship between of corporate social performance and business performance in maritime transport in Singapore. Transportation Research Part E: Logistics and Transportation Review, 95, 62-75.
Zain, M., & Kassim, N. M. (2012). The influence of internal environment and continuous improvements on firms competitiveness and performance. Procedia-Social and Behavioral Sciences, 65(9), 26-32.
ดาวน์โหลด
เผยแพร่แล้ว
2019-06-26
รูปแบบการอ้างอิง
ชัยเสนา ย., บุญเหลือ ส., & ส่งศรีโรจน์ น. (2019). ศักยภาพนวัตกรรมองค์การเชิงกลยุทธ์และความสามารถในการแข่งขัน อย่างยั่งยืน: หลักฐานจากธุรกิจบรรจุภัณฑ์ในประเทศไทย. วารสาร มจร สังคมศาสตร์ปริทรรศน์, 8(2), 206–222. สืบค้น จาก https://so03.tci-thaijo.org/index.php/jssr/article/view/173560
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เพื่อให้เป็นไปตามกฎหมายลิขสิทธิ์ ผู้นิพนธ์ทุกท่านต้องลงลายมือชื่อในแบบฟอร์มใบมอบลิขสิทธิ์บทความให้แก่วารสารฯ พร้อมกับบทความต้นฉบับที่ได้แก้ไขครั้งสุดท้าย นอกจากนี้ ผู้นิพนธ์ทุกท่านต้องยืนยันว่าบทความต้นฉบับที่ส่งมาตีพิมพ์นั้น ได้ส่งมาตีพิมพ์เฉพาะในวารสาร มจร สังคมศาสตร์ปริทรรศน์ เพียงแห่งเดียวเท่านั้น หากมีการใช้ภาพหรือตารางหรือเนื้อหาอื่นๆ ของผู้นิพนธ์อื่นที่ปรากฏในสิ่งตีพิมพ์อื่นมาแล้ว ผู้นิพนธ์ต้องขออนุญาตเจ้าของลิขสิทธิ์ก่อน พร้อมทั้งแสดงหนังสือที่ได้รับการยินยอมต่อบรรณาธิการ ก่อนที่บทความจะได้รับการตีพิมพ์ หากไม่เป็นไปตามข้อกำหนดเบื้องต้น ทางวารสารจะถอดบทความของท่านออกโดยไม่มีข้อยกเว้นใดๆ ทั้งสิ้น
