STRUCTURAL EQUATION MODEL OF TEN PERFECTIONED BUDDHIST LEADERSHIP AND PUBLIC POLICY FOR CHANGE MANAGEMENT SUCCESS OF FOOD BUSINESS ENTREPRENEUR

Abstract

The objectives of this research article were 1. To study the characteristics of change management success of food business entrepreneur, 2. To study the factors of ten perfectioned Buddhist leadership and public policy for change management success, and 3. To propose the structural equation model. The research carried out by mixed methods. For quantitative research, data were collected by questionnaire with reliability of 0.977. Sampling from 408 samples. Data were analyzed by descriptive statistics and structural equation model. For qualitative research, data were collected by in-depth interview from 18 key informants and 9 participants of focus group discussion. Data were analyzed by content analysis.

Findings were as follows: 1. There were five characteristics of change management, success of food business entrepreneur: strategic change, cultural change, organization structural change, innovation and new technology applied and readiness of the people for change. The factor loading of these characteristics were between 0.76-0.91. 2. Factors for change management success of food business entrepreneur were ten perfections, charismatic leadership and food public policy. The squared multiple correlation of change management success (R2) was 0.542. 3. The structural equation model consisted of ten perfections with direct effect and indirect effect through charismatic leadership and food public policy to change management success. The model was conformed to the empirical data with statistic results. (c² = 231.81, df= 199, p=.055, GFI = .955, AGFI = .932, RMR= .022, RMSEA = .020)