BUDDHISM PROPAGATION DEVELOPMENT OF THAI TEMPLE IN CALIFORNIA, UNITED STATES OF AMERICA

Abstract

Objectives of this research were to study the general context, Buddhism propagation processes and to propose Buddhism propagation development of Thai temples in California, United States of America. Methodology was the mixed methods research.

The research findings were as follows: 1. The general contexts were Strengths was Thai Dhammaduta had knowledge and abilities. Weakness was the Thai Dhammaduta lacked the knowledge of new technology. Opportunity was  Vipassana meditation was popular and Threat was the cultural diversity, 2. Buddhism propagation processes of Thai temples in California, United States of America was found that the Buddhism propagation process according to PDCA cycle were at a high level ( =3.93, S.D.=0.74) and Buddhism propagation process according to Buddhist approach were also at high level ( =4.05, S.D.=068) and 3.  Buddhism propagation development of Thai temples in California, United States of America was found that, sender aspect, sender had knowledge, ability, and skills in producing Dharma media, used a computer as well, able to host a radio program and able to communicate well through online channels. Message aspect, the message was diverse and was in the format of Dhamma books, publishing such as figures, newsletters Dharma audio and video. Channel aspect had many channels such as Temple website, Online Facebook, YouTube, online radio, publication, journals and books. Receiver aspect, the receivers were adjusted and prepared with the background the knowledge and evaluated before and after. The senders defined receiver groups so that the receivers could bring Dhamma into practice with faith and confidence.