FOLLOW-UP ON THE PARTICIPATORY LEARNING IN THE MEDIA PRODUCTION FOR MASS MEDIA PROFESSION ETHICS LEARNING

Abstract

Objectives of this research article were to study factors affecting ethical decision making for mass media production with cognitive, affective and psycho motor domains of students from 2559 to 2562 B.E. and to follow up the learning concept from the research project. The methodology was the mixed methods: Documentary Research, Qualitative Research and Participatory Action Research. The key Informants were the 35 volunteer students and advisors in Phranakhon Rajabhat University. The research tools used to collect data were Interview script, Focus Group Discussion topics, Observation notes and the students’ produced media. Data were analyzed by content descriptive interpretation methods.

Findings were as follows: 1. Following up the learning process through participation in media production for 4 years, it was found that students absorbed mass media ethics from various factors, such as mass media ethics through participation in television drama production in the year of 2559 B.E., subject contents in the curriculum and from daily contents presented in mass media in daily life, 2. After undergoing the learning process through media production process, students were able to make suitable ethical decision making. That is to say there were learning process changes in students in 3 areas: Cognitive domain; students gained systematic knowledge, understanding and thinking. Affective domain; students realized, respect, paid attention to mass media ethics. Psycho motor domain; students can do, know how to do and do it right.