THE IDEOLOGY BELIEF OF BUSINESS AND GOODS

Abstract

The study entitled “The Ideology belief of Business and Goods” was conducted with qualitative methodology. The purposes of this study were 1. To study the ideology that gave rise to business and goods of belief, 2. To study beliefs of business and product model 3. To study popularity and existence. This study technique and data were collected using documentary research and in-depth interview with 5 businesses entrepreneurs on belief and 15 consumers goods on beliefs.

Findings of this study showed that 1. The ideology that creates business and belief goods is that human beings believe in talismans and sacred things will help protect the escape, beliefs in numerology that will make life better when faith was spread and amulet goods as anchors of the mind were produced creating demand and becoming a business. 2. Business and belief could be divided into 2 categories: numerology such as mobile phone numbers, naming, vehicle registration numbers, etc. And the form of selling symbols such as talismans, sacred objects, etc. 3. The popularity and existence of businesses and goods as to belief in the perspectives of the sellers and the consumers were entirely beliefs enabling business and goods to continue to exist. More importantly, nowadays, mismatched fashion is trending that help make the amulets return to popularity again.