Public Relations Development for Tourism In Pathumthani Province

Abstract

The objectives of this research were to investigate Pathumtani province’s general tourism resources, to study factors affecting tourism public relation, and to guide tourism public relation development.  The research collected data from tourism resources’ survey, questionnaire, interview, and group discussion.  The representative samples are Thai and foreign tourists, and public and private operation personnel relating to Pathumtani’s public relation. The research found that 1) art tourism attractions (tourism attractions for learning) and recreational tourism attractions are tourism attractions with distinctive tourism resources, most popular for tourism, most prepared for tourism service, and good tourism public relation.  2) Tourists’ overall satisfaction in tourism public relation is at the average level [Thais (= 3.19) foreigners (= 2.76)].  3) Factors affecting tourism public relation are a coordination among organizations, an overall public relation planning, a budget, and a lack of cooperation from local community in tourism areas.  4) Suggestion in guiding tourism public relation development are tourism public relation’s network integration, development of tourism attractions and support for tourism activities, creation for tourism plan, and managing of tourism public relation in which all relating parties taking part.