STRATEGY MODEL OF MANUFACTURING SUCCESSFUL BUSINESS OPERATION IN CHACHOENGSAO PROVINCE
Keywords:
Model, Success Strategy, Chachoengsao ProvinceAbstract
Objectives of this research were to study the successful model of business operations of industrial plants in Chachoengsao Province and to create competitive models of industrial plants The sample used in this research were 363 industrial administrators derived from population of 3,829 people using questionnaires to collect data that were analyzed with frequency, percentage, mean and standard deviation. One-way analysis of variance and multiple regression analysis. Findings were that the most important factor affecting the success of business operations was the management of the market. (Coefficient = .99), followed by creativity and innovation (Coefficient = .88), logistics management (Coefficient = .87), social responsibility (Coefficient = .55), factory risk (Coefficient = .44), production costs (Coefficient = .09), machine tools (Coefficient = .07) and human resource management (Coefficient = .06) respectively. As for the business operations of industrial plants to be successful, the plants would have to invest in other factors which was a fixed amount of 12.87. This model had value of R 2 = .76, meaning this model had 76% confidence level.
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