TOURISM STRATEGIES AND PHYSICAL CHARACTERISTICS THAT AFFECT THE DECISION TO TRAVEL AT WAT NAPHRAMERURACHIKARAM AYUTTHAYA PROVINCE

Abstract

Objectives of this article were to study tourism strategies Attraction Access to tourist destinations Facilities and activities Physical characteristics Unique aspects of tourist attractions and the environment Affecting the decision to travel to Watnaphramerurachikaram Ayutthaya Province. The research model is quantitative research. Using survey research from the questionnaire.Which has the whole confidence value of 0.882 collecting data from people who come to visit Watnaphramerurachikaram Ayutthaya Province, 400 people. Statistics used in data analysis are frequency, percentage, mean, standard deviation. And statistical analysis of multiple regression.Findings were as follow :The results of the research showed People have opinions on tourism strategies. Physical characteristics and the decision to visit Watnaphramerurachikaram. The overall picture is in a high level. Test results. The result of testing of the hypothesis of the research revealed that the tourism strategy influenced the decision to travel to Watnaphramerurachikaram. Ayutthaya Significantly at the level of 0.01 (b = 0.12, p <0.01). And physical characteristics affect the decision to visit Watnaphramerurachikaram Ayutthaya Significantly at the level of 0.01 (b = 0.35, p <0.01)