Strategic Organizational Innovation Capability and Sustainable Competitiveness: Evidence from Packaging Businesses in Thailand
Keywords:
Strategic Organizational Innovation Capability; Packaging Businesses; ThailandAbstract
Organizational innovation has been considered as an important capability which influences on organizational competitiveness. The purpose of this research was to investigate the relationships among strategic organizational innovation capability and sustainable competitiveness. The data were gathered towards the mailed questionnaire from 228 packaging businesses in Thailand. The results of the Ordinary Least Squares (OLS) regression analysis revealed that strategic organizational innovation capability had the positive effect on new product development, continuous organizational improvement and sustainable competitiveness. The results provided the deeper understanding of the role of strategic innovation capabilities for organizations. This study also offered the suggestions for the future research
References
Aaker, D. A., Kumar, V., & Day, G. S. (2001). Marketing research, 7th. John Wiley Operations Research & Sons, New York, 51(4), 509-518.
Adams, R., Bessant, J., & Phelps, R. (2006). Innovation management measurement: A review. International Journal of Management Reviews, 8(1), 21-47.
Afrouzy, Z. A., Nasseri, S. H., & Mahdavi, I. (2016). A genetic algorithm for supply chain configuration with new product development. Computers & Industrial Engineering, 101(1), 440-454.
Araslı, H., & Baradarani, S. (2014). Role of job satisfaction in the relationship of business excellence and OCB: Iranian hospitality industry. Procedia Social and Behavioral Sciences, 109(1), 1406-1415.
Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396-402.
Baregheh, A., Rowley, J., & Sambrook, S. (2009). Towards a multidisciplinary definition of innovation. Management Decision, 47(8), 1323-1339.
Battisti, G., & Stoneman, P. (2010). How innovative are UK firms? Evidence from the fourth UK community innovation survey on synergies between technological and organizational innovations. British Journal of Management, 21(1), 187-206.
Blunck, F. (2006). What is competitiveness?. Boston: Harvard Business School Press.
Craig, D. L., & Zimring, C. (2000). Supporting collaborative design groups as design communities. Design Studies, 21(2), 187-204.
Craig, J. B., Dibrell, C., & Garrett, R. (2014). Examining relationships among family influence, family culture, flexible planning systems, innovativeness and firm performance. Journal of Family Business Strategy, 5(3), 229-238.
Damanpour, F. (1991). Organizational innovation: A meta-analysis of effects of determinants and moderators. Academy of Management Journal, 34(3), 555-590.
Drazin, R., Glynn, M. A., & Kazanjian, R. K. (1999). Multilevel theorizing about creativity in organizations: A sensemaking perspective. Academy of Management Review, 24(2), 286-307.
Ewah, S. O. E., Ekeng, A. B., & Umanta, U. E. (2008). Synthesis of new product development success. Global Journal of social sciences, 7(2), 115-120.
Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: A literature review. Journal of Product Innovation Management, 19(2), 110-132.
Hair, Jr. J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A Global perspective. New Jersey: Prentice Hall.
Henard, D. H., & Szymanski, D. M. (2001). Why some new products are more successful than others. Journal of Marketing Research, 38(3), 362-375.
Hult, G. T. M., Snow, C. C., & Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of Management, 29(3), 401-426.
Kanji, G. K. (2002). Business excellence: Make it happen. Total Quality Management, 13(8), 1115-1124.
Kickul, J., Walters, J., 2002. Recognizing new opportunities and innovation. The role of strategic orientation and proactivity in Internet firms. International Journal of Entrepreneural Behaviour and Research, 8(6), 292–308.
Koberg, C. S., Detienne, D. R., & Heppard, K. A. (2003). An empirical test of environmental, organizational, and process factors affecting incremental and radical innovation. The Journal of High Technology Management Research, 14(1), 21-45.
Koc, T., & Ceylan, C. (2007). Factors impacting the innovative capacity in large-scale companies. Technovation, 27(3), 105-114.
Krishnan, V., & Ulrich, K. T. (2001). Product development decisions: A review of the literature. Management science, 47(1), 1-21.
Lau, C.M., Yiu, D.W., Yeung, P.K., & Lu, Y. (2008). Strategic orientation of high technology firms in a transitional economy. Journal of Business Research, 61(7), 765-777.
Ledwith, A., & O'Dwyer, M. (2009). Market orientation, NPD performance, and organizational performance in small firms. Journal of Product Innovation Management, 26(6), 652-661.
Marotti de Mello, A., Demonel de Lima, W., Vilas Boas, E., Sbragia, R., & Marx, R. (2008). Innovative capacity and advantage: a case study of Brazilian firms. RAI-Revista de Administração e Inovação, 5(2). 57-72.
Menguc, B., & Auh, S. (2006). Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34(1), 63-73.
Moreira, M. F., de Aquino Guimarães, T., & Philippe, J. (2016). Service Providers' Willingness to Change as Innovation Inductor in Services: Validating a Scale. Brazilian Administration Review, 13(4), 1-24.
Neely, A., & Hii, J. (2012). The Innovative capacity of firms. Nang Yan Business Journal, 1(1), 47-53.
Nijssen, E. J., Hillebrand, B., & Vermeulen, P. A. (2005). Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation.
Pagell, M., & Krause, D. R. (2004). Re-exploring the relationship between flexibility and the external environment. Journal of Operations Management, 21(6), 629-649.
Pangarkar, N. (2015). Performance implications of strategic changes: An integrative framework. Business Horizons, 58(3), 295-304.
Piller, F. T., & Walcher, D. (2006). Toolkits for idea competitions: a novel method to integrate users in new product development. R & D Management, 36(3), 307-318.
Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review, 68(2), 73-93.
Rothaermel, F. T., & Deeds, D. L. (2006). Alliance type, alliance experience and alliance management capability in high-technology ventures. Journal of Business Venturing, 21(4), 429-460.
Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51(5), 142-155.
Sternberg, R. J. (2001). What is the common thread of creativity? Its dialectical relation to intelligence and wisdom. American Psychologist, 56(4), 360.
Suh, T., Bae, M., Zhao, H., Kim, S. H., & Arnold, M. J. (2010). A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance. Industrial Marketing Management, 39(2), 211-220.
Vertakova, Y., Simonenko, E., & Androsova, I. (2015). Analysis of innovative capacity of Russian players in the market of educational services in the context of world economic intercourse globalization. Procedia Economics and Finance, 23(15), 104-110.
Wang, C. L., & Ahmed, P. K. (2004). The development and validation of the organizational innovativeness construct using confirmatory factor analysis. European Journal of Innovation Management, 7(4), 303-313.
Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15-35.
Wenxiao,B., Yicheng, F., Yunju, Y., & Lijie, F. (2017). Organizational structure, cross-functional integration and performance of new product development team. Procedia Engineering, 174(1), 621-629.
Wong, S. Y., & Chin, K. S. (2007). Organizational innovation management: An organization-wide perspective. Industrial Management & Data Systems, 107(9), 1290-1315.
Wu, S. C., & Fang, W. (2010). The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships. Technovation, 30(11), 570-581.
Yuen, K. F., Thai, V. V., & Wong, Y. D. (2016). The effect of continuous improvement capacity on the relationship between of corporate social performance and business performance in maritime transport in Singapore. Transportation Research Part E: Logistics and Transportation Review, 95, 62-75.
Zain, M., & Kassim, N. M. (2012). The influence of internal environment and continuous improvements on firms competitiveness and performance. Procedia-Social and Behavioral Sciences, 65(9), 26-32.
Adams, R., Bessant, J., & Phelps, R. (2006). Innovation management measurement: A review. International Journal of Management Reviews, 8(1), 21-47.
Afrouzy, Z. A., Nasseri, S. H., & Mahdavi, I. (2016). A genetic algorithm for supply chain configuration with new product development. Computers & Industrial Engineering, 101(1), 440-454.
Araslı, H., & Baradarani, S. (2014). Role of job satisfaction in the relationship of business excellence and OCB: Iranian hospitality industry. Procedia Social and Behavioral Sciences, 109(1), 1406-1415.
Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396-402.
Baregheh, A., Rowley, J., & Sambrook, S. (2009). Towards a multidisciplinary definition of innovation. Management Decision, 47(8), 1323-1339.
Battisti, G., & Stoneman, P. (2010). How innovative are UK firms? Evidence from the fourth UK community innovation survey on synergies between technological and organizational innovations. British Journal of Management, 21(1), 187-206.
Blunck, F. (2006). What is competitiveness?. Boston: Harvard Business School Press.
Craig, D. L., & Zimring, C. (2000). Supporting collaborative design groups as design communities. Design Studies, 21(2), 187-204.
Craig, J. B., Dibrell, C., & Garrett, R. (2014). Examining relationships among family influence, family culture, flexible planning systems, innovativeness and firm performance. Journal of Family Business Strategy, 5(3), 229-238.
Damanpour, F. (1991). Organizational innovation: A meta-analysis of effects of determinants and moderators. Academy of Management Journal, 34(3), 555-590.
Drazin, R., Glynn, M. A., & Kazanjian, R. K. (1999). Multilevel theorizing about creativity in organizations: A sensemaking perspective. Academy of Management Review, 24(2), 286-307.
Ewah, S. O. E., Ekeng, A. B., & Umanta, U. E. (2008). Synthesis of new product development success. Global Journal of social sciences, 7(2), 115-120.
Garcia, R., & Calantone, R. (2002). A critical look at technological innovation typology and innovativeness terminology: A literature review. Journal of Product Innovation Management, 19(2), 110-132.
Hair, Jr. J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A Global perspective. New Jersey: Prentice Hall.
Henard, D. H., & Szymanski, D. M. (2001). Why some new products are more successful than others. Journal of Marketing Research, 38(3), 362-375.
Hult, G. T. M., Snow, C. C., & Kandemir, D. (2003). The role of entrepreneurship in building cultural competitiveness in different organizational types. Journal of Management, 29(3), 401-426.
Kanji, G. K. (2002). Business excellence: Make it happen. Total Quality Management, 13(8), 1115-1124.
Kickul, J., Walters, J., 2002. Recognizing new opportunities and innovation. The role of strategic orientation and proactivity in Internet firms. International Journal of Entrepreneural Behaviour and Research, 8(6), 292–308.
Koberg, C. S., Detienne, D. R., & Heppard, K. A. (2003). An empirical test of environmental, organizational, and process factors affecting incremental and radical innovation. The Journal of High Technology Management Research, 14(1), 21-45.
Koc, T., & Ceylan, C. (2007). Factors impacting the innovative capacity in large-scale companies. Technovation, 27(3), 105-114.
Krishnan, V., & Ulrich, K. T. (2001). Product development decisions: A review of the literature. Management science, 47(1), 1-21.
Lau, C.M., Yiu, D.W., Yeung, P.K., & Lu, Y. (2008). Strategic orientation of high technology firms in a transitional economy. Journal of Business Research, 61(7), 765-777.
Ledwith, A., & O'Dwyer, M. (2009). Market orientation, NPD performance, and organizational performance in small firms. Journal of Product Innovation Management, 26(6), 652-661.
Marotti de Mello, A., Demonel de Lima, W., Vilas Boas, E., Sbragia, R., & Marx, R. (2008). Innovative capacity and advantage: a case study of Brazilian firms. RAI-Revista de Administração e Inovação, 5(2). 57-72.
Menguc, B., & Auh, S. (2006). Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34(1), 63-73.
Moreira, M. F., de Aquino Guimarães, T., & Philippe, J. (2016). Service Providers' Willingness to Change as Innovation Inductor in Services: Validating a Scale. Brazilian Administration Review, 13(4), 1-24.
Neely, A., & Hii, J. (2012). The Innovative capacity of firms. Nang Yan Business Journal, 1(1), 47-53.
Nijssen, E. J., Hillebrand, B., & Vermeulen, P. A. (2005). Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation.
Pagell, M., & Krause, D. R. (2004). Re-exploring the relationship between flexibility and the external environment. Journal of Operations Management, 21(6), 629-649.
Pangarkar, N. (2015). Performance implications of strategic changes: An integrative framework. Business Horizons, 58(3), 295-304.
Piller, F. T., & Walcher, D. (2006). Toolkits for idea competitions: a novel method to integrate users in new product development. R & D Management, 36(3), 307-318.
Porter, M. E. (1990). The competitive advantage of nations. Harvard Business Review, 68(2), 73-93.
Rothaermel, F. T., & Deeds, D. L. (2006). Alliance type, alliance experience and alliance management capability in high-technology ventures. Journal of Business Venturing, 21(4), 429-460.
Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51(5), 142-155.
Sternberg, R. J. (2001). What is the common thread of creativity? Its dialectical relation to intelligence and wisdom. American Psychologist, 56(4), 360.
Suh, T., Bae, M., Zhao, H., Kim, S. H., & Arnold, M. J. (2010). A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance. Industrial Marketing Management, 39(2), 211-220.
Vertakova, Y., Simonenko, E., & Androsova, I. (2015). Analysis of innovative capacity of Russian players in the market of educational services in the context of world economic intercourse globalization. Procedia Economics and Finance, 23(15), 104-110.
Wang, C. L., & Ahmed, P. K. (2004). The development and validation of the organizational innovativeness construct using confirmatory factor analysis. European Journal of Innovation Management, 7(4), 303-313.
Weerawardena, J. (2003). The role of marketing capability in innovation-based competitive strategy. Journal of Strategic Marketing, 11(1), 15-35.
Wenxiao,B., Yicheng, F., Yunju, Y., & Lijie, F. (2017). Organizational structure, cross-functional integration and performance of new product development team. Procedia Engineering, 174(1), 621-629.
Wong, S. Y., & Chin, K. S. (2007). Organizational innovation management: An organization-wide perspective. Industrial Management & Data Systems, 107(9), 1290-1315.
Wu, S. C., & Fang, W. (2010). The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships. Technovation, 30(11), 570-581.
Yuen, K. F., Thai, V. V., & Wong, Y. D. (2016). The effect of continuous improvement capacity on the relationship between of corporate social performance and business performance in maritime transport in Singapore. Transportation Research Part E: Logistics and Transportation Review, 95, 62-75.
Zain, M., & Kassim, N. M. (2012). The influence of internal environment and continuous improvements on firms competitiveness and performance. Procedia-Social and Behavioral Sciences, 65(9), 26-32.
Downloads
Published
2019-06-26
How to Cite
Chaisena ํ., Boonlua, S., & Songsrirote, N. (2019). Strategic Organizational Innovation Capability and Sustainable Competitiveness: Evidence from Packaging Businesses in Thailand. Journal of MCU Social Science Review, 8(2), 206–222. Retrieved from https://so03.tci-thaijo.org/index.php/jssr/article/view/173560
Issue
Section
Research Articles
License
In order to conform the copyright law, all article authors must sign the consignment agreement to transfer the copyright to the Journal including the finally revised original articles. Besides, the article authors must declare that the articles will be printed in only the Journal of MCU Journal of Social Sciences. If there are pictures, tables or contents that were printed before, the article authors must receive permission from the authors in writing and show the evidence to the editor before the article is printed. If it does not conform to the set criteria, the editor will remove the article from the Journal without any exceptions.
