Published: 2026-06-30

Articles

Segmenting Consumer and Purchase Intentions for Designer Furniture in Thailand

Worawan Ongkrutraksa

1-18

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The Influence of Thai Fandom Characteristics on Fan Marketing Behavior of Male-Male Social Media Influencers in Thailand

Supphara Wisesbuppha, Anchanlee Pichetphan

19-30

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Communication between Managers and Employees in the Context of Business Organizations

Pairote Wilainuch , Sittidate Chalermlabvoraboon, Sopacha Eamopas

31-45

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Predicting Factors of Sustainable Tourism in Thailand

Chavisa Cheyjunya, Tatri Taiphapoon

46-75

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Implications of Generative Artificial Intelligence (AI) in Advertising Industry

Suppanut Jansakul, Saravudh Anantachart

76-106

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