Published: 2024-06-28

Articles

A Causal Model of Factors Affecting Instructional Communication Effectiveness of Instructors of Different Generations in Thai Higher Education Institutions

Teerawan Opasbut, Patchanee Cheyjunya

1-19

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Motivation Media Exposure and Male Consumer Behavior in Purchasing Lucky Accessories.

Sasicha Tiewluk, Suthiluck Vungsuntitum

20-35

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The Causal Factors Affecting The Acceptance of Thaichana Application

Saranthorn Sasithanakornkjaew, Waranthorn Pinitchan

36-51

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User Interface Design for Mobile Application and Consumers’ Feelings and Experiences

Suthathip Meesuwan, Saravudh Anantachart

52-74

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Music Artist Brand Equity, Product Brand Equity and Consumer Behavior

Nattawich Anunchaithanakhul, Saravudh Anantachart

75-98

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