User Interface Design for Mobile Application and Consumers’ Feelings and Experiences
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Abstract
This survey research aims to investigate: 1) user interface designs for mobile applications, consumers’ feelings (that is, emotion, attitude toward the app, attitude towards the brand, and trust) and consumers’ experiences (that is, satisfaction, purchase frequency, and m-loyalty), and 2) the influences of user interface designs for mobile applications on consumers’ feelings and experiences. Online questionnaires were distributed to a total of 567 respondents: 1) 325 consumers aged between 20 and 39 years old, who have downloaded the mobile application of UNIQLO and made at least one purchase within the past two months, and 2) 242 consumers aged between 20 and 39 years old, who have downloaded the mobile application of H&M and made at least one purchase within the past two months. The results show significant differences between user interface designs for mobile applications, consumers’ feelings, and consumers’ experiences of UNIQLO and those of H&M. Specifically, for the UNIQLO brand, design aesthetics for the user interface of mobile applications and perceived usefulness have the highest influences on consumers’ feelings and consumers’ experiences. Meanwhile, for the mobile application of H&M, user interface design in the dimension of perceived enjoyment has the highest influence on consumers’ feelings and consumers’ experiences.
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