Published: 2021-12-17

Articles

Marketing Communication Channels for Organic Vegetables Consumers: Applied Second-order Confirmatory Factor Analysis Model

Sucheera Sinsap

1-14

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Structural Equation Model Development of Communication Factors Influencing Donation to Non-Profit Organization

Charocha Kanokprajak, Patchanee Cheyjunya

15-37

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The Crisis Communication of Digital Television Channels with Administrative Penalties after Releasing News Reports of the Gunman Taking Hostages in Nakhon Ratchasima Province

Salisa Theekakul, Teerada Chongkolrattanaporn

38-54

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The Participatory Communication Process of Stakeholders in the Environmental Impact Assessment of a Mega Project in Bangkok Metropolitan

Wadee Pinyosap, Yubol Benjarongkij

55-68

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Concern Does Not Matter: Psychological Determinants on Green Product Buying Behavior

Papaporn Chaihanchanchai, Saravudh Anantachart

69-92

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Communication Guidelines for Sustainable Development of Thai Listed Companies

Kantaphat Thanakunjiraphat, Patchanee Cheyjunya

93-111

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Thailand’s Fight Against COVID-19: A Framing Analysis of Press Releases From the Ministry of Public Health

Worapron Worawongs Chanthapan

112-131

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The Effects of Persuasive Communication Strategies and Campaign Images Used in Donation-Based Crowdfunding Project towards the Donating Intention Behavior

Chonnikarn Thienthaworn

132-160

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Conceptualizing a Business Model Innovation Framework for Advertising Agencies in the Digital Disruption Era

Pittayaphan Sriweawnetr, Bu-nga Chaisuwan

161-181

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