Development of Cultural Tourism Management Model Based on the Concept of Digital Tourism to Promote Intangible Cultural Heritage Suphanburi Province
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Abstract
This research aims to 1) examine the readiness of implementing technology in tourism management and promoting cultural heritage wisdom, 2) study guidelines for developing digital tourism with emphasis on communities that preserve cultural heritage wisdom in Suphan Buri Province, and 3) propose a digital tourism management model. The research employed qualitative research methodology. The study area was Ban Laem Community, Bang Pla Ma District, Suphan Buri Province. Key informants included 30 individuals from the community and tourism network partners in the province, selected through purposive sampling. Data collection tools included interviews with 10 key informants and focus group discussions with 20 key informants.
Research findings, regarding objective 1) The community has readiness in terms of tourist attractions and cultural tourism promotion activities. However, there is still a lack of capability in utilizing technology to promote cultural tourism, presenting community identity, and existing digital media lacks completeness in communicating cultural values. Regarding objective 2) Guidelines for developing digital tourism emphasizing communities that preserve cultural heritage wisdom in Suphan Buri Province should include development in 5 areas: developing information focused on community tourism communication, establishing online platforms emphasizing tourism experience promotion, developing digital media presenting cultural value highlights, developing digital tourism markets, and developing digital technology skills for community communication. Regarding objective 3) Digital tourism management models should include 4 management approaches: developing technology systems supporting tourist needs, developing digital media supporting connections between communities and visitors, developing digital technology emphasizing intelligent interaction, and developing technology supporting co-creation of travel experiences with tourists.
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