A Model for Community Enterprise Network Management for Sustainability: A Case Study of Community Enterprise Networks in Upper Northern Thailand
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Abstract
This research article aimed to examine a management model for community enterprise networks in Upper Northern Thailand to promote sustainability. A qualitative research approach was employed through in-depth interviews with six key informants: (1) a representative of the Governor of Chiang Mai Province; (2) a representative of the Director-General of the Department of Agricultural Extension; (3) the Chairperson of the Khon Pong Yang Ma Farmers’ Community Enterprise Group in Hang Dong District, Chiang Mai Province; (4) the Chairperson of the Ban Krueng Tai Weaving Community Enterprise Group in Chiang Khong District, Chiang Rai Province; (5) the Chairperson of the Ban Mae Huak Sufficiency Agriculture Community Enterprise Group in Ko Kha District, Lampang Province; and (6) the Chairperson of the Ban Mae Lan Nuea Products and Handicrafts Community Enterprise in Long District, Phrae Province. The data were analyzed using content analysis.
The findings revealed that the community enterprise network management model for sustainability in Upper Northern Thailand comprised seven components: (1) integrated area-based development, with provincial and central government agencies serving as mentors and supporters rather than authoritative decision-makers; (2) strengthening groups from within based on unity, transparency, and genuine participation; (3) developing production and processing based on knowledge, technology, and quality standards; (4) leveraging cultural capital and local wisdom as unique selling points alongside the development of modern markets; (5) adopting the Sufficiency Economy Philosophy and self-reliance to reduce risks and build resilience within the networks; (6) establishing market linkages and strengthening bargaining power through central network mechanisms; and (7) continuously developing people and new-generation leaders to sustain the networks over the long term.
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