A Feasibility Study on the Market Potential of “Manee Hom Balm” by Buan Tek Siang Tung
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Abstract
This study aimed to (1) study the level of public opinion regarding the market potential of "Manee Hom" balm by Buan Tek Siang Tung, and (2) to compare the level of public opinion on its market potential based on personal demographic factors. The research employed a quantitative methodology and was conducted in Trang Province. The sample consisted of 400 general residents selected through simple random sampling. The research instrument was a questionnaire, and data were analyzed using both descriptive and inferential statistics, including frequency, percentage, mean, standard deviation, and one-way ANOVA.
The findings revealed that: (1) the overall level of public opinion on the market potential of "Manee Hom" balm was at the highest level ( = 4.56, S.D. = 0.55); and (2) when comparing opinions across demographic variables, it was found that gender, age, education level, place of residence, and different levels of experience visiting Chinese shrines did not lead to statistically significant differences in public opinion of the product’s market potential. However, statistically significant differences at the 0.01 and 0.05 level were observed among respondents with presence of chronic illness and using balm products.
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