Buddhist Peaceful Means in a Social Enterprise for Promoting the Careers of Vulnerable Groups: A Case Study of Baristas at Dots Coffee KX Building Branch

Abstract

The study aimed to achieve the following objectives: 1) to explore the context of social enterprises in promoting the careers of vulnerable groups, using Dots Coffee as a case study; 2) to examine the factors influencing the career development of vulnerable groups, with a focus on the baristas at Dots Coffee; and 3) to present the application of Buddhist peaceful means in supporting the social enterprise initiatives for vulnerable groups, using the baristas at Dots Coffee as a case study. This research employed a qualitative methodology, specifically a field study approach. Data were collected through in-depth interviews with a total of 15 participants, including baristas, managers, and other relevant individuals, as well as through direct on-site observations. The collected data were analyzed using an inductive approach.

From the study, the following findings were discovered: 1) Dots Coffee operates with a commitment to creating employment opportunities for individuals with visual impairments. This initiative draws inspiration from “Dine in the Dark” shop, which seeks broaden societal perspectives and foster the inclusion of people with disabilities in the service industry. Although there may be challenges associated with expanding to additional locations and enhancing customer understanding, the founders have adapted a new business model designed to help individuals with disabilities recognize the value of this work and its potential for career advancement. Furthermore, this model aims to foster acceptance among both the coffee shop's management and customers, demonstrating that visually impaired employees are equally capable of performing their roles efficiently. 2) The career development of individuals with visual impairments is influenced by both internal and external factors. Internal factors encompass the opportunities provided and the positive attitudes of entrepreneurs, individuals with disabilities, and service recipients. Dots Coffee offers career growth opportunities for individuals with visual impairments. While external factors involve customer acceptance, which is driven by the quality of the work performed, enabling individuals to establish a stable career path, while also receiving continuous support from society. 3) The Buddhist peace approach to social enterprise for vulnerable groups, as exemplified by Dots Coffee, is centered around the principle of Sangahavatthu (four bases of social harmony). The business is not driven solely by profit but also by a mission to provide equal employment opportunities to visually impaired individuals as baristas. This inclusion helps them achieve stability in their personal and family lives. At the same time, customers who visit the café gain a meaningful experience that reflects values, ethics, and their role in supporting marginalized communities. This approach is encapsulated in the “GIVE for Peace” model.