Marketing Strategies for Agro-Ecotourism
Article Sidebar
Main Article Content
Abstract
Preparing tourism business operators or communities for agro-ecological tourism marketing strategies aims to understand customer groups who have a need for agro-ecological tourism, which is consistent with the principles of the Tourism Authority of Thailand (Public Organization), or TAT. Local resources must be protected by locals without destruction or further encroachment, but rather by utilizing existing local resources to create tourism activities and having a good management system. Each area has unique physical characteristics that can be used as a selling point, such as local traditions, culture, and local wisdom, to distinguish it from other tourist attractions. These are elements that can generate income for tourism by stimulating the economy of tourism business operators, communities, and villagers to become self-sufficient. As a result, selecting the right marketing strategy for agro-ecological tourism is a decision that tourism business operators or communities must prioritize and use appropriately.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions expressed in the articles published by The Journal of MCU Peace Studies, are of responsibility by such authors but not the editors and do not necessarily reflect those of the editors.
References
Chaimoolwong, S. (2019). Factors Affecting the Agro-Tourism Motivations and Behaviors of Thai Tourists: A Case Study of Mae Jam Village, Mueang Pan District, Lampang Province. Chiang Mai: Maejo University.
Chaisri, A., Panyapong, S., & Doungmala, Th. (2017). The Development for Tourism Marketion Strategy of Ecotourism Pa Hin Ngam National Park. (Research Report). Chaiyaphum: Rajabhat Chaiyaphum University.
Chiworawat, S. (2002). Factors Affecting the Ecotourism Behavior of Thai Tourists in Mu Ko Chang National Park. (Master’s Thesis). Srinakharinwirot University. Bangkok.
Designated Areas for Sustainable Tourism Administration (Public Organization). (2021). DAST Tourism Management Create True Sustainability. Retrieved November 1, 2023, from https://www.dasta.or.th/th/article/424
Kakaew, K. (2015). Agrotourism Behaviors of Thai Tourists at Agricultural Gardens in Rayong Province. Bangkok: Dhurakij Pundit University.
Katpiyarat, P. et al. (2018). Efficiency of Agro-Ecotourism: Case Study of Klong Khone Mangrove Conservation Center. Veridian E-Journal Silpakorn University, 11(3), 882-896.
Komessopha, P. (2001). Marketing Planning. Bangkok: Chulalongkorn University Press.
Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation and Control (14th ed.). New Jersey: Prentice-Hall.
Ministry of Tourism & Sport. (2021). Quality Standards for Agricultural Tourism Destinations (2nd Draft) Revised Edition. Retrieved October 1, 2023, from https://www.masci.or.th/wpcontent/uploads/2021/11/
Nadee, P. (2018). Agro-Tourism Development towards Sustainable Tourism. Eau Geritage Journal Social Science and Humanity, 8(2), 113-124.
Nimboonjat, M. (2015). The Tourism Factors and Participation of the Community in Fluencing the Sustainability of Eco-Tourism at Khao San Nhok Whour. (Khao Laem National Park). (Master’s Thesis). Silpakorn University. Bangkok.
Office of the National Economic and Social Development Council. (2023). The Thirteenth Plan (2023-2027). Retrieved November 1, 2023, from https://www.nesdc.go.th/download/Plan13/Doc/Plan13_Final.pdf
Prarasakul, L. (2013). Consumer Behavior. Bangkok: Vprint (1991).
Rungruang, N. (2016). The Components of Community Best Tourism Affecting Tourism Development at Angwangkea and Pukongkam in Kutkhaopun District Ubonratchathani Province. (Master’s Thesis). Mahasarakham University. Mahasarakham.
Srinathiyawasin, T. et al. (2023). Tourist Behaviors towards Agro-Ecotourism in Suphanburi Province. SDU Community Engagement Expo 2023.
Thailand Institute of Scientific and Technological Research. (1997). Implementation of Tourism Policy to Preserve the Ecological System. Bangkok: Author.
The Tourism Authority of Thailand (TAT). (2001). General Knowledge about Homestays. Bangkok: Author.
