The Study of Measures for Managing and Preventing the Spread of COVID-19 to Promote New Normal Tourism in Thailand
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Abstract
This research aimed to study the measures for managing and preventing the spread of COVID-19 in destinations in Thailand, for tourists who were highly concerned about the disease, and for tourists traveling by plane. The study employed qualitative research. Data were collected through in-depth interviews. The researcher selected the target group in step 1 through purposive sampling technique from key informants who were experts with experience in tourism and the service industry, as well as experience in air travel and tourism of at least 3-5 years. In step 2, the snowball sampling technique was used. Data analysis was done by analyzing the content obtained from the interviews and discussion of the facts discovered on essential points.
The research results found that tourists perceive safety as a critical factor in the measures for managing and preventing the spread of COVID-19. Increasing the positive perception of such actions may help reduce travel anxiety and stimulate travelers' desires and intentions. Therefore, there should be promotion and building confidence for tourists regarding their awareness of the government's measures to manage and prevent the spread of COVID-19 measures in airlines/ airports and measures to stimulate and revive tourism. In addition, communication and public relations should be emphasized by building confidence among tourists about the COVID-19 situation, including the development of hygiene standards and public utilities in tourist attractions.
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