Influences of Advertising Language on Television toward Lower Northeastern Rajabhat University Students’ Thai Language Usage Influences of Advertising Language on Television toward Lower Northeastern Rajabhat University Students’ Thai Language Usage

Abstract

            This research aimed to 1) study the influences of advertising language toward the lower northeastern Rajabhat University students’ verbal language usage, 2) study the influences of advertising language toward the lower northeastern Rajabhat University students’ written language usage, and 3) compare the influences of advertising language toward the lower northeastern Rajabhat University students’ Thai language usage. The representative sample consisted of 571 undergraduate students of 6 Rajabhat Universities in lower northeastern region. The tool for collecting data was the questionnaire. For the analysis, percentage, mean (X), and Standard Deviation (SD) were applied.

            The research results revealed as follows:

1. The students of Rajabhat Universities in lower northeastern region mostly used advertising language in speaking especially among friends.


2. The students of Rajabhat Universities in lower northeastern region did not prefer to use advertising language in writing.


3. After comparing the influences of advertising language toward the Thai language usage of the students of all 6 lower northeastern Rajabhat Universities, it was found that there were no differences in both speaking and writing.


4. The students of lower northeastern Rajabhat Universities mostly imitated advertising language from television.