Studying Success Factors of Car Registration Numbers Auction Studying Success Factors of Car Registration Numbers Auction

Abstract

Abstract

     Road Safety Fund’s Car Registration Numbers Auction income tend to decrease significantly.  Lead to the study of success factor in the auction area of 74 provinces in Thailand. This research used quantitative research methodology and questionnaire  as a research tool.  The data were collected by 400 questionnaires on selected Auctioneers in Bangkok  200 peoples, Auctioneers in other provinces 200 peoples.  The statistics used in the analysis were percentage, mean and standard deviation.  Statistical correlation tested by Canonical Correlation Method.

The research found that the success factor of car registration numbers auction is the auctioneers behavior in terms of perceived psychological needs, search for decision informations and behavioral assessments.  Which has a relationship with the auction demand  in the decision to auction car registration number and satisfaction on car registration numbers auction.  There was a moderate Canonical Correlation (r = .507) and positive correlation value.

Keyword : Car Registration Numbers Auction, Success Factor, Consumer Behavior,Demand