การสังเคราะห์งานวิจัยด้านความสามารถในการพัฒนาสมรรถนะของพนักงานขาย
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บทคัดย่อ
การพัฒนาสมรรถนะบุคลากรเพื่อให้มีศักยภาพในการปฏิบัติงานได้อย่างมีประสิทธิผลและประสิทธิภาพ องค์การต้องมีแนวทางการปรับเปลี่ยนแนวคิดกระบวนการพัฒนาบุคลากร เพื่อให้บุคลากรสามารถปรับตัวได้ตามสถานการณ์ในปัจจุบัน และทำให้เกิดกระบวนการทำงานที่สามารถตอบสนองเป้าหมายขององค์การได้ ซึ่งการพัฒนาสมรรถนะบุคลากรจึงเป็นกลยุทธ์สำคัญที่สร้างความได้เปรียบทางการแข่งขัน ตลอดจนเป็นกุญแจสำคัญที่ทำให้องค์การประสบความสำเร็จได้ บทความนี้นำเสนอการสังเคราะห์การวิจัยด้านความสามารถในการพัฒนาสมรรถนะของพนักงานขาย ได้บูรณาการจากทฤษฎีพื้นฐานและทฤษฎีที่เกี่ยวข้องนำสู่การพัฒนากรอบแนวคิดของการวิจัยและข้อเสนอการวิจัย โดยมีวัตถุประสงค์ดังนี้ 1. เพื่อศึกษาองค์ประกอบของความสามารถในการพัฒนาสมรรถนะของพนักงานขาย 2. เพื่อศึกษาผลลัพธ์ของความสามารถในการพัฒนาสมรรถนะของพนักงานขาย 3. เพื่อศึกษาปัจจัยที่ส่งผลต่อความสามารถในการพัฒนาสมรรถนะของพนักงานขาย เพื่อประโยชน์นำไปประยุกต์และต่อยอดงานวิจัยทางด้านแนวคิดทฤษฎีเชิงประจักษ์ต่อไปในอนาคต
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ทัศนะและความคิดเห็นที่ปรากฏในบทความในวารสาร ถือเป็นความรับผิดชอบของผู้เขียนบทความนั้น และไม่ถือเป็นทัศนะและความรับผิดชอบของกองบรรณาธิการ ยินยอมว่าบทความเป็นลิขสิทธิ์ของวารสาร
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