Relationship between Social Capital and Entrepreneurial Orientation to a Competitive Advantage
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Abstract
The objectives of the study were as follows: 1) to investigate and factors and 2) to explore the model framework of the relationship of social capital factors on competitive advantage in Thai business using entrepreneurship characteristics as the mediator variable. The study sought to comprehend the various abilities of competitors when an intangible resource strategy was implemented as the foundation of business. The findings of the literature review and related documents revealed a relationship in the form of influence from social capital to entrepreneurial characteristics, while another document suggested that entrepreneurial characteristics influence competitive advantage. This indicates that no relationship exists between the three variables in the same document. This leads to the formation of a new conceptual framework that can be used to create a structural equation model and test the relationship between the variables.
In terms of social capital factors, they are the tools that an organization uses to leverage the relationship variables it has with its business units both inside and outside the organization in order to create mutual business benefits and pass on relationships through entrepreneurial characteristics. To acquire a competitive advantage, the variables in the expression of individuals in the company are through the method of thinking and addressing the business situation in each period. The various variables in the products and services provide the organization with a competitive advantage or situations that benefit the organization more than the other party. As a result, this study offers a trend in the research model addressing the role of entrepreneurial characteristics of social capital as a mediator variable in business competitiveness.
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