Published: 2018-10-03

Research Articles

Brand Preference Creation Capability and Marketing Performance: an Empirical Investigation into Medical and Aesthetic Businesses in Thailand

Nattawut Panya

14-36

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Key Success Factors of Thai OTOP

Phathamon Boonyarasai, Chatrudee Jongsureyaphas

37-60

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Risk Assessment of Importing Machinery and Electronic Goods from China to Nepal-Importers’ Perspectives

Avinash Kuikel, Apisom Intralawan

86-102

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Effect of Accounting Expertise on Work Efficiency of Accountant Business in Roi-Kaen-Sarn-Sin Province Group

Boonchaung Srithonrach

103-124

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Hospitality and Tourism Impact in Koh Yao Yai, Pang-Nga, Thailand Toward Perspective of Tourists and Locals

Pakin Witchayakawin

125-138

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Blue Tourism as a New Tourism form for Shaping Thailand into the Tourism Hub of the ASEAN Community

Oratai Krutwaysho, Suwanit Chainark

139-169

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Promotion of Local Wisdom in Community-based Tourism Management in Ethnic Communities in the Lanna Civilization Cluster

Bussaba Sitikarn, Athitaya Pathan, Nanchaya Gateubol, Piyanuch Prangkham

170-192

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The Role of Newspaper in Football Gambling-related Newscasting

Thawatchai Doungthai, Wharittha Utesnan, Krit Tothanayanon

193-218

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Academic Articles

The Application of CIPP Model to Evaluate Sustainability of Communities Based Enterprises Those Implemented Creative Economy Strategies.

กษิดิศ ใจผาวัง

60-84

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Sufficiency Economy Philosophy: A Way towards Business Sustainability

ศิริพรรณ จีนะบุญเรือง

1-13

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