The Application of CIPP Model to Evaluate Sustainability of Communities Based Enterprises Those Implemented Creative Economy Strategies.

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กษิดิศ ใจผาวัง

Abstract

The Application of CIPP Model to evaluate sustainability of communities based enterprises those implemented creative economy strategies include 4 evaluations. First, context evaluation involves communities based enterprises’ business resources evaluation. Second, the input evaluation involves selecting a suitable goods categories base on the categories of One Tombol One Product (OTOP) and types of creative economy. Third is the process evaluation that involves how communities based enterprises implement creative economy strategies to reach their goals. And the last evaluation is product evaluation that is 3 dimensions of sustainability measurement: economy dimension, social dimension and environment dimension.

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ใจผาวังก. (2019). The Application of CIPP Model to Evaluate Sustainability of Communities Based Enterprises Those Implemented Creative Economy Strategies. Journal of Management Science Chiangrai Rajabhat University, 13(2), 60-84. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/122543
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Academic Articles
Author Biography

กษิดิศ ใจผาวัง, คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏเชียงราย

นักศึกษาหลักสูตรปรัชญาดุษฎีบัณฑิต (ปร.ด.) สาขาบริหารธุรกิจ สำนักวิชาการจัดการ มหาวิทยาลัยแม่ฟ้าหลวง (2560)

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