The Application of CIPP Model to Evaluate Sustainability of Communities Based Enterprises Those Implemented Creative Economy Strategies.

Main Article Content

กษิดิศ ใจผาวัง


The Application of CIPP Model to evaluate sustainability of communities based enterprises those implemented creative economy strategies include 4 evaluations. First, context evaluation involves communities based enterprises’ business resources evaluation. Second, the input evaluation involves selecting a suitable goods categories base on the categories of One Tombol One Product (OTOP) and types of creative economy. Third is the process evaluation that involves how communities based enterprises implement creative economy strategies to reach their goals. And the last evaluation is product evaluation that is 3 dimensions of sustainability measurement: economy dimension, social dimension and environment dimension.


Download data is not yet available.

Article Details

How to Cite
ใจผาวังก. (2019). The Application of CIPP Model to Evaluate Sustainability of Communities Based Enterprises Those Implemented Creative Economy Strategies. Journal of Management Science Chiangrai Rajabhat University, 13(2), 60-84. Retrieved from
Academic Articles
Author Biography

กษิดิศ ใจผาวัง, คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฏเชียงราย

นักศึกษาหลักสูตรปรัชญาดุษฎีบัณฑิต (ปร.ด.) สาขาบริหารธุรกิจ สำนักวิชาการจัดการ มหาวิทยาลัยแม่ฟ้าหลวง (2560)


Amir Kohen. (2018). How Korea is transforming into a creative economy. Retrieved Feb 3, 2018 from

BBC. (2011). Helping drive growth in the UK creative economy. Retrieved Feb 2, 2018 from

Bureau of the Budget. (2017). OTOP Project Assessment Report. Retrieved August 25, 2017, from (in Thai) business-23.html

Chitpakdeebodin, S. (2012). The Study of Development of Cosmetic products andprocessing food using lime and its wasts products.Area Based Development Research Journal 2(5), 49-60. (in Thai)

Chomraka, I. (2012). A Communities Enterprises Marketing Network Management Model for Increasing the Quality of commercial Competition in Uttaradit Province. Area Based Development Research Journal 3(5), 39-51. (in Thai)

Community Enterprise Promotion Division. (2017). Community Based Enterprises Figure’s Diagram. Retrieved July 28, 2017, from®ion=&province=&hur=&smce_type=1. (in Thai)

D Pearce, E Barbier, A Markandya. (2013). Sustainable development: economics and environment in the Third World. Retrieved Oct 28, 2017, from

D. Steven White , Angappa Gunasekaran , Matthew H. Roy . (2014) "Performance measures and metrics for the creative economy", Benchmarking: An International Journal, Vol. 21 Iss: 1, pp.46 – 61

David Kryscynski, Cody Reeves, Ryan Stice-Lusvardi, Michael Ulrich, Grant Russell, (2017). Analytical abilities and the performance of HR professionals, Human Resource Management.

Deesiladham, K. (2011). Social Responsibility for Sustainable productive. Retrieved August 17, 2017, from http://§ion=9&rcount=Y. (in Thai)

Florida, Richard. 2002. The Rise of the Creative class. New York, NY: Basic Books.

Hasan Bakhshi and George Windsor. (2013). THE CREATIVE ECONOMY AND THE FUTURE OF EMPLOYMENT. Retrieved Feb 3, 2018, from

Hembd, Jerry. 2007. The Economic Impact of the Arts and the Creative Sector in Wisconsin. 15th Annual Rural Arts Conference for Northwestern Wisconsin, June 22, 2007.

Iacob Mihaela Ioana. (2007). PHYSICAL RESOURCES TO NEED IN SMALL BUSINESS. Available at:

Igusa, K. (2006). Globalization in Asia and Local Revitalization Efforts: a view from one village one product (OVOP) movement in Oita. Available at:

Iñaki Peña, (2002) "Intellectual capital and business start‐up success", Journal of Intellectual Capital, Vol. 3 Issue: 2, pp.180-198,

Kanasawat, Y. (2010). BOI’s Research of Japan’s OVOP Success the Role model of Thai OTOP. Retrieved July 22, 2016 from (in Thai)

Karki, B. B. (2012). Doing business and role of government for entrepreneurship development. Journal of Nepalese Business Studies, 7(1), 53-62.

KJ Henderson, (2018). 5 Resources You Need to Succeed to Start a Business. Available at:

KJ Henderson. (2017). 5 Resources You Need to Succeed to Start a Business. Available at:

Kusumanaayuthaya, S. (2010). Creative Economy New alternative of Thailand’s Economy development. Retrived July 9, 2017 from (in Thai)

Lohalaksana, S. (2012). Application of Food Safety Management System in Production of Ready to Eat Dried Fish. Area Based Development Research Journal 3(6), 47-60. (in Thai)

Lorjeerachunkul, W. and Chitratawet, J. (2012). Thailand’s Reginal Sustainability Key Performance Index Development. NIDA Economic Review, 6(1). (in Thai)

Louise Jury, (2017). Britain's creative industries are a success story that deserves our backing. Retrieved Jan 2, 2018 from

Mann, S., & Gazzarin, C. (2004). Sustainability indicators for Swiss Dairy Farms and the general implications for business/government interdependencies. International Review of Administrative Sciences, 70(1), 111-121.

Maria Do Rosario Cabrita, Nick Bontis. (2008). Intellectual capital and business performance in the Portuguese banking industry. International Journal of Technology Management (IJTM), Vol. 43, No. 1/2/3,

Mitchell, E., Robson, A., & Prabhu, V. B. (2002). The impact of maintenance practices on operational and business performance. Managerial Auditing Journal, 17(5), 234-240.

Natsuda, K., Igusa, K., Wiboonpongse, A., & Thoburn, J. (2012). One Village One Product–rural development strategy in Asia: the case of OTOP in Thailand. Canadian Journal of Development Studies/Revue canadienne d'études du développement, 33(3), 369-385.

Nicola Mendelsohn. (2013). Create UK. Retrieved Feb 2, 2018 from

Office of The National Economic and Social Development Board. (2011). Creative Economy of Thailand. Retrieved Oct 12, 2017, from (in Thai)

Office of the Secretary of the Board of Community Enterprise. (2016). Community Enterprise Research. Bangkok : Office of the Secretary of the Board of Community Enterprise. (in Thai)

Oita OVOP International Exchange Promotion Committee. (ND). One Village One Product Movement (OVOP). Available at:

Pansamail, S. (2013). Success and Sustainable Operation of Community Base Enterprises. Retrieved August 21, 2017, from (in Thai)

Pinchai, K. (2013) Problems and Solutions of Chiangmai OTOP: Case study of comparison with Oita’s OVOP Japan. Humanity Faculty, Chiang Mai University. (in Thai)

Reinhardt, F. L. (1998). Environmental product differentiation: Implications for corporate strategy. California management review, 40(4), 43-73.

Ritruechai, C., Nuchprayoon, C., & Peralta, O. B. (2008). One tambon one product, Thailand. Poverty reduction that works: experience of scaling up development success, 89-105.

RYSZARD BARNAT, LLM., DBA, PHD (2014). Strategic Management: Formulation and Implementation. Available at:

RYSZARD BARNAT. (2014). Strategic Management: Formulation and Implementation. Available at:

Santitaweeruek, Y. (2012). The approaching to success of GHP application: the pork crackling product in Chiang Rai. Retrieved Oct 20, 2017, from (in Thai)

Satamanee, W. (2014). One Village One Product (Japan) Model of Thailand’s OTOP. Department of Science Service’s Journal. 62(194), 39-41. (in Thai)

Sirikutta, S. (2013). Creative Economy Strategies Affecting Business. Organization Success: Case Study of Upper Central Part. Industrial Entrepreneurs. Retrieved April 8, 2014, from
2013/A1311251433136718.pdf. (in Thai)

Stufflebeam, D. L. (1971). The use of experimental design in educational evaluation. Journal of Educational Measurement, 8(4), 267–274.

_______________. (2003). The CIPP Model for Evaluation. Available at: Lee. (2009). Impacts of Organizational Resources on Agency Performance: Evidence from Federal Agencies. Available at

The Community Development Department. (2010). OTOP5star. Retrieved August 8, 2017, from (in Thai)

Umar Haiyat Abdul Kohar. (2013). The Factors that Influence the Sustainability of Malaysian Bumiputera (Indigenous) New Technology-Based Small Firms. Available:


UNITED NATIONS, (2008). MEASURING SUSTAINABLE DEVELOPMENT. Report of the Joint UNECE/OECD/Eurostat Working Group on Statistics for Sustainable Development.

Wiboonsri, Y. (2003). Concepts and Approaches of Project Assessment. Bangkok: Chaulalongkorn University Printing House. (in Thai)

Wisetmongkol, C. (2010). Entrepreneurs…. In Creative Economy Era. Retrieved May 8, 2016, from (in Thai)