Published: 30-06-2025

Full Issue

Full Issue

บทความวิจัย (Research Article)

The Development of a Causal Model for Value Chain Management and Marketing Strategies Affects Business Performance of SMEs in Ubon Ratchathani Province

Pichyada Pheunpha, Mananchaya Thanananta

1-30

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Marketing Mix Factors Affecting Green Products Purchasing Decision of Customer in Mueang District Nakhon Ratchasima Province

Ajcharapan Tangjaturasopon

31-55

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The Influence of Perceived Salient Features of the Marketing Mix in Running Shoe Purchases on Consumer Satisfaction in Chiang Mai Province

Renus Sermboonsang, Nuttanon Nakarin, Aticha Kwaengsopha, Ek Bunchua, Theerakiti Navaratana Na Ayudhya

56-81

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Relationship Between COVID-19 Pandemic News and Stock Liquidity in The Stock Exchange of Thailand

Chananchida Saikunakorn, Chaiwuth Tangsomchai, Tulaya Tulardilok

82-108

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Goat Meat Supply Chain Efficiency Improvement using a Simulation Technique

Pilaiwan Prapruit, Sarunyoo Kanchanasuwan, Teerasak Jindabot

109-134

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A Study of Problems in the Beef Cattle and Beef Products Supply Chain Issues: Social, Economic, and Environmental Dimensions in the Thai-Cambodian Border Area, Sa Kaeo Province

Pisit Bungbua, Jakkaphun Nanuam, Yanin Patsopa, Nongnuch Srisuk, Prateep Oupkaew, Chatchai Senkwankaew

135-161

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A Deep Learning Model for Online Review Analysis to Enhance Service Quality of 1-3-Star Hotels in the Sam Buri Area

Phennapa Joomponpong, Sunthree Wiphatkrut

162-189

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Future Foresight to Drive Bangkok's Urban Development Plan as a Creative City of Design

Srayoot Thadsri, Dhiyathad Prateeppornnarong

190-215

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