An Analysis of Cross-Cultural Communication Risks Influencing the Effectiveness of Information Technology Project Management in Multinational IT Companies in Thailand
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Abstract
The objective of this research was to study cross-cultural communication risks influencing the effectiveness of information technology (IT) project management. Specifically, the study sought to determine what those risks were and how they impacted the performance of multinational IT firms. This study employed a mixed-methods research approach. The sample group consisted of 385 personnel, comprising project managers, team leaders, and software engineers from multinational IT companies, selected via purposive and multi-stage sampling. The research instruments included a questionnaire, which was verified for content validity and reliability (0.85), and an expert panel meeting to confirm the results. Data analysis was conducted using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). The results indicated that culture risk, organizational structure risk, and technology risk. Cross-cultural team collaboration was found to have a direct influence on communication effectiveness and project success at a statistical significance level of .001. Furthermore, risk assessment reflected that cultural risk exerted the highest influence on team collaboration. Findings regarding risk response suggested guidelines for risk mitigation and risk sharing to minimize uncertainty and enhance communication efficiency. Therefore, this research broadened empirical knowledge in cross-cultural risk management and served as a practical framework for organizations to formulate cultural communication strategies and competencies, ultimately elevating project outcomes.
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