Songklanakarin Journal of Management Sciences (SJMS) is a journal in the humanities and social sciences, managed by the Faculty of Management Sciences, Prince of Songkla University. The journal was originally named "Journal of Management Sciences" but changed its name, effective from Volume 37, Issue 2, from July - December 2020 onwards. Currently, it is available online with the following ISSN: 2730-3462 (Online). Acceptance considerations are made for manuscripts authored by lecturers, researchers, academicians, and graduate students.

Announcements

Current Issue

Songklanakarin Journal of Management Sciences Vol.42 No.1 January - June 2025

Published: 30-06-2025

Full Issue

Full Issue

บทความวิจัย (Research Article)

The Development of a Causal Model for Value Chain Management and Marketing Strategies Affects Business Performance of SMEs in Ubon Ratchathani Province

Pichyada Pheunpha, Mananchaya Thanananta

1-30

PDF

Marketing Mix Factors Affecting Green Products Purchasing Decision of Customer in Mueang District Nakhon Ratchasima Province

Ajcharapan Tangjaturasopon

31-55

PDF

The Influence of Perceived Salient Features of the Marketing Mix in Running Shoe Purchases on Consumer Satisfaction in Chiang Mai Province

Renus Sermboonsang, Nuttanon Nakarin, Aticha Kwaengsopha, Ek Bunchua, Theerakiti Navaratana Na Ayudhya

56-81

PDF

Relationship Between COVID-19 Pandemic News and Stock Liquidity in The Stock Exchange of Thailand

Chananchida Saikunakorn, Chaiwuth Tangsomchai, Tulaya Tulardilok

82-108

PDF

Goat Meat Supply Chain Efficiency Improvement using a Simulation Technique

Pilaiwan Prapruit, Sarunyoo Kanchanasuwan, Teerasak Jindabot

109-134

PDF

A Study of Problems in the Beef Cattle and Beef Products Supply Chain Issues: Social, Economic, and Environmental Dimensions in the Thai-Cambodian Border Area, Sa Kaeo Province

Pisit Bungbua, Jakkaphun Nanuam, Yanin Patsopa, Nongnuch Srisuk, Prateep Oupkaew, Chatchai Senkwankaew

135-161

PDF

A Deep Learning Model for Online Review Analysis to Enhance Service Quality of 1-3-Star Hotels in the Sam Buri Area

Phennapa Joomponpong, Sunthree Wiphatkrut

162-189

PDF

Future Foresight to Drive Bangkok's Urban Development Plan as a Creative City of Design

Srayoot Thadsri, Dhiyathad Prateeppornnarong

190-215

PDF
View All Issues

Indexed in tci