Relationship between Marketing Mix (7Ps) and Match Attendance of Singha Chiangrai United Football Fans

Abstract

         The objectives of this research were to study the marketing mix having a relationship to match attendance of Singha Chiangrai United football fans. 360 samples, based on Yamane’s sample size, were football fans of Singha Chiangrai United. A set of questionnaires was used as a tool for data collection by Purposive sampling. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and Pearson's product moment correlation coefficient.

         The results showed that the marketing mix showed positively correlated with the match attendance of Singha Chiangrai United in all aspects with statistical significance at the level of .01.