Developing Intangible Cultural Heritage Related to Manuscripts into Products and Services in the Context of the Creative Economy

Abstract

The research titled “The Development of Cultural Heritage Related to Written Manuscripts into Products and Services within the Creative Economy Context” has two main objectives: (1) to explore cultural heritage related to written manuscripts that can be further developed, and (2) to select such heritage and develop it into products and services within the framework of the creative economy. This study employed a qualitative research approach through fieldwork and purposive sampling. The research covered four regions of Thailand—Northern, Central, Northeastern, and Southern—across 10 provinces. The research process included surveying knowledge related to manuscript culture, organizing workshops among researchers and local networks, selecting cultural elements with creative development potential, and designing products and services through a collaborative process among research teams following the stages of “search–select–create–market.” The findings indicate that four key aspects of cultural heritage related to written manuscripts can be developed further: (1) scripts used in recording or inscribing manuscripts, (2) palm-leaf manuscript inscription practices, (3) weaving and offering manuscript wrapping cloths, and (4) the body of religious and ritual literature associated with manuscript use in ceremonial contexts. Based on these elements, the project developed a total of 20 prototype products and services, consisting of 16 products and 4 services, covering conservation, development, and creative innovation. Examples include a do-it-yourself palm-leaf inscription kit, an ancient-script copybook, ancient-script stickers, auspicious Ayutthaya-style script fans, a manuscript-themed board game, as well as services such as writing names in ancient scripts and educational workshops on regional Thai scripts. The study demonstrates that written manuscripts are not merely historical artifacts but represent living intangible cultural heritage that continues to exist through community practices, beliefs, and rituals. Therefore, developing manuscript culture within the creative economy framework should be grounded in a deep understanding of cultural contexts and active community participation. Such an approach can ensure the preservation of cultural heritage while generating sustainable economic value. Moreover, it promotes cultural learning, strengthens grassroots economies, and enables written manuscripts to remain meaningful cultural resources in contemporary society.