The Presence of Kam Mueang on Public Signs as a Reflection of Lanna Identity
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Abstract
This study explores and elaborates the identity traits of Lanna-Northern Thailand through signs in public places, especially on roadsides. The quantitative data on public signs were collected in urban, suburban and suburb (outskirts) areas of six upper northern provinces of Thailand (Chiang Mai, Chiang Rai, Lamphun, Lampang, Phayao and Phrae). Out of 3,247 signs, 1,136 single Kam Mueang words were found, and were classified to find the top ten most frequently used Kam Mueang words which appear on signs 404 times. Twelve identity traits of Lanna are reflected in significant Kam Mueang words in the top ten words found in this study including motherhood/female gender (Mae ‘mother’), geography and fertile way of life (Na ‘rice field’), ethnic and social unit (Ban ‘village/community’), world/cosmos view on things (Lan and Luang ‘million and great/enormous’), proper geography (Phayao - a northern province), geographical settlement (Doi ‘mountain’ and Huay ‘creek’), economics as well as social behavior (Kad ‘market’), economic and social status (Huean ‘house’, and Kham ‘gold’), and mind-center of life (Jai ‘mind or heart’). According to the results, particular identity traits of Lanna were discussed based mainly on the concept of linguistic landscape proposed by Cenoz and Gorter (2006) and Curtin (2009) in integration with knowledge on Lanna studies referred to, for example, Nimmanhemin (2004), Rungruengsri (2004), Penth (2010), Ongsakul (2010) and also with the concept of identity proposed by Abrams and Hogg (1990), Bucholtz and Hall (2004), and Santiwutmethee (2002). All of these identity traits highlight the world vision and social perspectives of people in Lanna displayed via Kam Mueang written language on signs in public places.
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ข้อความรู้ใดๆ ตลอดจนข้อคิดเห็นใดๆ เป็นของผู้เขียนแต่ละท่านโดยเฉพาะ คณะมนุษยศาสตร์ มหาวิทยาลัยนเรศวร และกองบรรณาธิการวารสารมนุษยศาสตร์ฯ ไม่จำเป็นต้องเห็นพ้องด้วย
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