Learning path of living museums to build local economy and quality of life in Pak Phun Municipality area Nakhon Si Thammarat Province

Abstract

The learning path is like a compass, creating experiences and actively participating in the space to explore the vibrant museum learning journey. This Article aimed to study the learning path of living museums to build local economy and quality of life in Pak Phun Municipality area Nakhon Si Thammarat Province. It was qualitative research. Research area was Pak Phun Municipality area, Nakhon Si Thammarat Province. The 40 key informants included group of local government organizations, ecotourism community enterprises and enterprises and educational institutions through purposive sampling, and private groups through snowball sampling. The research tools were structured interviews and focus groups. After that, a content analysis was performed and a descriptive narrative was written. The research results found that the tourism route in the learning area using the Chaw Lay Happiness Market as the center of learning consists of 3 routes: 1) cultural and historical tourism routes to learn about the monument of Weera Thai (Por Cha Dam), the history of the Japanese soldiers' landing during World War II 2) natural therapeutic tourism routes and Chaw Lay happiness market to learn about mangrove tunnels Visit the ecosystem in the area Immerse yourself in nature and taste the honey from the mangrove forest in the Chaw Lay happiness market, and 3) community economic and local food tourism route to learn about seedling production, propagation, distribution of coconut varieties, and learning about the wisdom of transforming coconuts into various products. The findings from this research were “know, love, taste”, consisting of 1) Know - Culture and community history 2) Love - Nature, rules and happiness market of the people of Ley, and 3) Taste - Local food and community economy, beneficial to build local economy and quality of life for people in the next area.