Factors Affecting the Decision to Use Biodiesel Alternative Energy of People in Pathum Thani Province

Abstract

The purposes of this research were: 1) to study marketing factors in the selection to use accommodation of Thai tourists in Suphan Buri province; 2) to study the decision-making behavior of selection to use accommodation of Thai tourists in Suphan Buri province, and 3) to study marketing factors influencing the decision-making behavior of selection to use accommodation of Thai tourists in Suphan Buri province. The sample consisted of 400 people, using the Krejcie and Morgan formulas. The questionnaire was used as a tool to collect data. The statistics used in the analysis were percentage, mean, standard deviation, chi-square, t-test, F-test, and multiple regression coefficient analysis, respectively.

The results showed that:

1.The overall marketing factors influencing the decision-making behavior of selection to use accommodation of Thai tourists in Suphan Buri province were at the highest level (= 4.67, SD=0.24). The product was at the highest level (= 4.78, SD=0.24), followed by place (= 4.74, SD=0.29) and promotion (= 4.46, SD=0.42) were the lowest level.

2.The decision-making behavior of selection to use accommodation of Thai tourists in Suphan Buri province; most of them had selected to use the accommodation service twice for enjoyment, having a partner/lover traveling together, knowing the source of information from the Internet and costing each time 2,001-5,000 baht, respectively.

3.The marketing factors influencing the decision-making behavior of selection to use accommodation of Thai tourists in Suphan Buri province found that all aspects of the correlation were at a high level. The reliability was at the highest level (r =. 842). The best models in the variable correlation multilayer analysis were (R²= 0.75, R²_Adjusted=0.73, Sr²=3.34, F=15.32, p<0.001), consisting of product (β=0.72) and price (β=0.44), respectively.