A study of Linguistic Strategies on the Facebook Page “Maepranom”

Abstract

The article aims to study linguistic strategies delivered in the metaphorical Facebook page “Maepranom”. It seeks to answer which linguistic strategies are deliberately selected to achieve the goals of communication. The data collection had took place between 19^th June 2020 and 19^th June 2022 which allowed 101 discourses to be scrutinised. The research results indicate seven strategies adopted throughout the data collection timeframe; hashtags, puns and word repetitions, slangs, English terms, rhymes, metaphors, and idioms. These seven strategies serve the six purposes of communication which are as followed; 1) to draw reader’s attention, 2) to promote product and increase sales, 3) to create advertising contents, 4) to give positive image for products, 5) to entertain reader, and 6) to offer reader a concrete idea.