Farmer's Way to Change based on Creative Economy: Case study of Lohdon Nonna in Nadoon District, Mahasarakham Province

Abstract

The research objective were 1) to study the problems of farming lifestyles of farmers in Nadoon District, Mahasarakham Province, 2) to study the development of Lohdon Nonna in Nadoon District, Mahasarakham Province, and 3) to study the development trend of Lohdon Nonna in Nadoon District, Mahasarakham Province The collected data is from document data and interview, observation, focus group discussion and descriptive analysis. The research found that 1) Changing of technology in agriculture caused problems by increasing expenses, ruining the quality of natural resources (soil and water), turning plants and animals to be inedible. Moreover, the herbicide used in the agricultural industry affected the farmers in bad ways. 2) In Lohdon Nonna's development, firstly, the New Agricultural Theory was adapted in community management. There is a turning of an old business into a hotel and conference by "Business based on Agriculture" principle. They also developed the business into a landmark of Nadoon by creating more business areas such as restaurants and cafes. Moreover, the addition of photo shooting and name changing of Lohdon Nonna created more tourist attractions. 3) The tendency to progress, tourism campaign invention has been built to create more activities in a year. The progress of this campaign was adding ways to publicize, completing all types of tourists' desires by convenient matters. The maintenance of stability and quality in cuisine, beverage, accommodation, and services.