Tourist Management Model of Religion and Cultural in Buddhist Temple Phetchabun Province

Abstract

The aims of this research aims were to study an environment and the tourist satisfaction of the temple and management of the tourist in Phetchabun province. This research was Qualitative research. To study, research, collect, analyze and criticize data for synthesis and field research (Survey Research) by using questionnaires. (Questionnaire) Interview and Observation Methods (Observation) The data analysis was frequency, percentage, mean and standard Deviation.

The results of the research revealed that the special characteristics of Phetchabun Province Tourism Especially as a place for Buddhist activities and as a tourist attraction for recreation. There are also ancient architecture, especially temples. Phetchabun Province There are natural attractions, ancient sites, antiques, especially temple tourist attractions. Consists of important historical sites, found that there are 8 places : 1) Wat Phrathat Sorn Kaew 2) Wat Thammayan 3) Wat Pa Phu Thap Boek 4) Wat Sap Phairoh 5) Wat PhraPhutthabat Chondan 6) Wat Mahathat 7) Wat Trai Phum 8) Wat Tham Sombat. Tourists like to visit Phetchabun a lot, especially during the season. Coupled with the government's policy that focuses on increasing the number of tourists by using resources in tourist attractions as a selling point causing problems in tourism, There were 5 main problems for the tourist. 1) The problem in the supply of tourist, 2) the problem of the management and products, 3) the problem of the tourist, 4) the problem of environment, 5) the problem of the policy in tourism.

The results of the tourist satisfaction of the temple in Phetchabun, were founded; the tourist satisfy to the tourist attraction place and management of the tourist showed at 3.26 percent which put them in order to least; the Tourist resources showed at 3.66. The Strategy of the tourist showed 3.32. Facilities, average 3.21, public relations, average 3.15, and personnel, average 2.87. In addition, tourists are of the opinion that the 10 things that should be improved in the temple can be arranged in order of 3 from most to least, as follows: about providing enough bins, 88.5% organized activities to encourage tourists to feel like 74% of tourist attractions and 61.3% should have a map showing attractions in the temple.

The results of study tourist management were founded;

1. The tourist resource management was the proportional management and the development the temple area which is considered in short and long term. This is included the reparation of Archaeological site or abandoned temple.


2. The meaningful management system was the preparation of the temple information and data base information systems and publicity for the important day in Buddhism.


3. The Personnel Management, the development of the tourist sectors was improved in the tourism and moral development of the tourism.