Buddhadhamma Application for Improving the Quality of Service of Santisuk Hospital at Santisuk District in Nan Province

Abstract

The objectives of this research were to: 1. examine the level of public service quality at Santisuk Hospital, Santisuk District, Nan Province; 2. investigate the relationship between the principles of Sangahavatthu Dhamma and the service quality of Santisuk Hospital; and 3. propose the application of Buddhist principles for improving public service quality at Santisuk Hospital, Santisuk District, Nan Province. This study employed a mixed-methods research design. The quantitative phase involved 390 participants selected as the sample group, and data were collected using questionnaires. The statistical methods used for data analysis included frequency, percentage, mean, and standard deviation. The qualitative phase involved in-depth interviews with 10 key informants using a structured interview guide, and the data were analyzed through descriptive content analysis.

The findings revealed that: 1. the overall level of public service quality at Santisuk Hospital was at a high level ( = 3.51, S.D. = 0.62); 2. the relationship between the principles of Sangahavatthu Dhamma and the public service quality of Santisuk Hospital was very high and statistically significant at the .01 level (R = .847**), indicating that the application of these Buddhist principles contributed to improved service quality and greater public satisfaction; and 3. the application of Buddhist principles for service quality development consisted of four aspects: 1) Dāna (generosity), whereby staff should provide assistance with honesty and sincerity; 2) Piyavācā (kind speech), whereby staff should provide services with friendliness, politeness, and good interpersonal relations; 3) Atthacariyā (helpful conduct), whereby staff should clearly explain service procedures and regulations; and 4) Samānattatā (impartiality), whereby staff should provide services fairly and equally without discrimination.