“The Basket That Is Never Full” Addiction to Social Media and Online Shopping Through the Perspectives of Buddhism and Psychology

Abstract

This article presents an analysis of social media addiction and online shopping addiction in the digital age through an integrated lens of Buddhist philosophy and psychology. Central to the discussion is the concept of “The Never-Full Cart,” symbolizing the endless desires of humanity in the technological era. The article provides in-depth insights into online addictive behaviors and the phenomenon of "retail therapy," examining psychological mechanisms such as the dopamine reward system, the hedonic treadmill, and cognitive dissonance. These are complemented by Buddhist perspectives, including the concepts of craving (tanhā) and attachment (upādāna), the Three Characteristics of Existence (Tilakkhaṇa), and the Noble Eightfold Path, to explore both the root causes of addiction and pathways toward liberation. The article offers practical approaches to cultivating digital well-being, enhancing self-control, and fostering media literacy regarding marketing strategies. By integrating psychological understanding with Buddhist life philosophy, readers are empowered to live more mindfully in the digital age, cultivate contentment, and sustainably free themselves from online addiction.