Model of Success in Transferring Digital Twin Technology for Machine Maintenance in Medium-to-Large Automotive Parts Manufacturing in Thailand

Authors

  • Udomsakdi Apichatthanapath Ph.D. Student, Innovation Management Program, College of Innovation and Management, Suan Sunandha Rajabhat University
  • Tanapol Kortana Innovation Management Program, College of Innovation and Management, Suan Sunandha Rajabhat University

Keywords:

Digital Twin, Predictive Maintenance, Technology Transfer, Automotive Industry

Abstract

This research aims to investigate factors influencing the success of digital twin (DT) technology transfer for machine maintenance in medium-to-large automotive parts manufacturing in Thailand. Digital twin technology creates real-time digital representations of physical systems to support predictive maintenance, which reduces machine downtime, lowers operational costs, and enhances workplace safety. However, adopting such technology in developing countries faces limitations related to workforce readiness, communication, and technological complexity. This study employed a quantitative research methodology, collecting data from 320 respondents comprising factory employees and DT technology providers. Data were analyzed using structural equation modeling (SEM) to test relationships among six variables: technology recipient, technology provider, technology complexity, communication, inter-organizational relationships, and contextual factors. The findings revealed that contextual factors and effective communication play crucial roles in technology transfer success, while technology complexity negatively impacts success. The model explained 84.9% of the variance in DT technology transfer success. The results highlight that contextual factors, inter-organizational collaboration, and workforce readiness are essential for effective DT technology adoption in the industrial sector.

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Published

2026-04-29

How to Cite

Apichatthanapath, U., & Kortana, T. (2026). Model of Success in Transferring Digital Twin Technology for Machine Maintenance in Medium-to-Large Automotive Parts Manufacturing in Thailand. Journal of Nakhonratchasima college (Humanities and Social Sciences), 20(1), 369–384. retrieved from https://so03.tci-thaijo.org/index.php/hsjournalnmc/article/view/293366

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Section

Research Article