Development of souvenir products Case study : Plastic basketry products, Maeku Subdistrict, MaeSot District, Tak Province

Abstract

The objectives of this research are: 1) to study behavior the decision to purchase plastic woven souvenir products from the basketry product group in Mae Ku Subdistrict, Mae Sot District, Tak Province. 2) to study variables influencing the decision to purchase plastic woven souvenir products from the basketry product group in Mae Ku Subdistrict, Mae Sot District, Tak Province. The population comprises 50 locals and 50 tourists. The research instrument used was a questionnaire. Data Collection: The researcher gathered data through survey research employing questionnaires to be evaluated and summarized.

The research revealed that:

1) The majority of respondents were female, aged 31-40, working as private employees, and earning between 15,000 and 20,000 baht.

2) The decision-making process for purchasing souvenir merchandise indicates that the primary goal for the majority of respondents is to provide them as gifts for others. The prices for each purchase range between 1,000 and 5,000 baht. Typically, purchases are made directly from the producing location. Respondents often learn about souvenir products through stories and purchase mementos every year. Consumer products are the most frequently purchased mementos, followed by decorations and wicker products. The fourth option is pottery and ceramics. Additionally, fans often include small woven objects that are popular for souvenir purchases.

3) The significance of factors influencing the decision to purchase memento products: In terms of use, respondents prioritized product quality and longevity. They find it very convenient to use as the product is easily visible without the need for additional packaging. The packaging itself is appropriate for the product. In marketing, respondents favor product novelty and a distinct local identity. The products offer variety, attractiveness, and eye-catching features.