Corporate Culture and Work Motivation that Affects Corporate Loyalty of Employees of an Electrical Equipment Manufacturing Company in Pathum Thani Province

Abstract

          The purpose of this research was to study: 1) the corporate culture of an electrical equipment manufacturing company in Pathum Thani Province, 2) the level of work motivation of employees of an electrical equipment manufacturing company in Pathum Thani Province, 3) the level of the corporate loyalty of employees of an electrical equipment manufacturing company in Pathum Thani Province, and 4) the corporate culture and work motivation that affects the corporate loyalty of employees of an electrical equipment manufacturing company in Pathum Thani Province. The questionnaire was used to collect data. The sample group in this research was 265 employees working in the production department using the proportional stratified random sampling method. Data were analyzed by statistical software packages, including percentage, mean, standard deviation, correlation, coefficient, and multiple regression analysis.

          The results showed that the corporate culture in terms of power distance, individualism–collectivism, uncertainty avoidance, and masculinity–femininity had a positive correlation and affects corporate loyalty statistically significant at the level 0.00, affected 98.20 percent (R²=0.982), and work motivation in terms of existence needs, relatedness needs, growth needs, acceptability, management policy, and work environment were positive correlation and significantly influenced the corporate loyalty of employees of an electrical equipment manufacturing company in Pathum Thani Province at a statistically significant level of 0.05 by affecting 87 percent (R²=0.870). The results of the research of the company's human resources department. It can be used as a guideline for management and to strengthen motivation for work. When employees are loyal to the organization, employee turnover will not occur.