Influence on The Adoption of Technology that Affects Beverage Purchasing Decisions Process through Automated Beverage Vending Machines By Consumers in District Nonthaburi Province

Abstract

          This research aimed to achieve three objectives: (1) to assess the level of consumer acceptance of beverage vending machine technology in Nonthaburi Province, (2) to examine the decision-making process related to purchasing beverages from vending machines, and (3) to investigate the impact of technology acceptance on consumers' decisions to purchase beverages through automated vending machines in Nonthaburi. The research employed questionnaires as the primary data collection instrument, with a sample size of 400 consumers who had purchased beverages from vending machines in Nonthaburi. Sampling methods included random sampling and convenience sampling. Data analysis was conducted using computer software packages, employing statistical methods such as percentage, mean, standard deviation, and multiple regression analysis.

          The results of the study were as follows:

          1. Consumers in Nonthaburi exhibited a high level of acceptance of automatic beverage vending machine technology.

          2. Consumers in Nonthaburi also demonstrated a high level of willingness to purchase beverages from automatic brewing vending machines.

          3. The adoption of this technology significantly influenced consumers' awareness of their purchase needs, information search, assessment of purchase alternatives, purchase decisions, and post-purchase behavior concerning beverage vending machines in Nonthaburi Province, Thailand, with statistical significance at the 0.05 level.