The Marketing Factors of Consumer Coffee in Lat Lum Kaeo District, Pathumthani Province

Abstract

          This research aimed to study (1) The Marketing factors of Consumer Coffee In Lat Lum Kaeo District, Pathumthani Province. (2) The compare the marketing mix factors of coffee consumers in Lat Lum Kaew District. Pathum Thani Province Classified by general characteristics.The sample group used in this research was the people in Lat Lum Kaeo District, Pathumthani Province coffee consumers 385 customers by questionnaires by using a survey research method and data analysis using a Statistics Package for Social Sciences (SPSS). In order to Descriptive Statistics for Mean, Percentage. And Inferential Statistics for t-test, F-test, (One-way ANOVA), Pearson Product Moment Correlation and Multiple Regression Analysis. Which the questionnaire is aforementioned have value confidence test has of the questionnaire already distributes to are 3 the part for example analyses base general character analyses importance level of marketing factor of coffee consumer in Lat Lum Kaeo District, Pathum Thani.The statistics used in analyzing data the research results found:

The study foundthat

1. Peoplewho are themajority of respondentswere male. Were aged30-40years, followed by the age of41-50yearswithabachelor's degree, followed by the lower-levelundergraduatestudies. Mostearn15,000THB - 25,000THB and 25,001 THB followed by income–30,000baht.
2. People who consumed coffee the level of market factors overall average every level. The average order is 1) the produce, 2) the price, 3) places/Channel and 4) Promotion Marketing in order
3. The test showed that consumers are gender, age, Level of education, income varies with the level of importance of the market factor in coffee consumption not different statistically significant. 05
4. All aspect of The Marketing factors of Consumer Coffee In Lat Lum Kaeo District, Pathumthani Province with Statistical significance of .05