Model of Corporate Social Responsibility Affecting Loyalty of University Personnel in Samut Prakan Province

Abstract

          The objectives of this study were to study (1) the level of social responsibility of the university personnel in Samut Prakan Province, (2) to study the social responsibility model affecting the social loyalty of university personnel in Samut Prakan Province, and  (3) study the guidelines, promoting social responsibility of university personnel in Samut Prakan Province. The population used in the research were personnel from public and private universities in Samut Prakan Province, totaling 2,200 people. The samples used in this study included 338 public and private universities personnel from Samut Prakan Province. Determined the size of the sample group according to Taro Yamane's formula, and then conducted a simple randomization. The research instrument was a questionnaire. The confidence value for the whole issue was 0.98. The average statistics used in data analysis were percentage, mean, standard deviation, and multiplier regression analysis of each stage.

          The research found that:

          1. the social responsibility of the university personnel in Samut Prakan Province, overall was at a high level. Considering the individual aspects were found that they were at a high level in all aspects, sorted by the average ranking from high to low as follows: Public responsibility aspect, economic responsibility aspect, ethical responsibility aspect, and ethical and legal responsibility aspects.

          2. Responsibility factors in various aspects that influence the social responsibility factors (CSR), which the results of the analysis revealed that economic responsibility aspect factor, moral and legal responsibility aspect factor, and ethical responsibility aspect factor. Affecting the social responsibility factor aspect of university personnel in Samut Prakan Province. Significantly at 0.05