Encouraging Food ฺBusiness towards Food Standard Certification to Build Consumer Confidence

Abstract

In order to promoting and developing of food business entrepreneurs for competitive advantage and fully improvement quality products able to global competition will lead to the development of the local economy for their strengthen. In case of Pathum Thani Province has a policy to enhanced food business entrepreneurs. This research aimed to: 1) organizing a meeting of the worker group for applying a product’s standard license to create knowledgement 2) Conducting a group for manufacturers and entrepreneurs to seminar their knowledge, understanding and preparing for apply thier product standards by organizing a learning area for various types of products and cooperate the speakers to provide knowledge on “standardize product” from the office of Pathum Thani Provincial Public Health. 3) Preparing action plan to providing knowledge, give advice to manufacturers and entrepreneurs in order to requesting product standards, and 4) requesting a product standard for manufacturers and entrepreneurs. From the results of the implementation there is 2 results: 1) communication. 2) Determine the resources that required to implement the project 3) Attitudes of workers, and 4) the structure of the government. Moreover, the preparation of preparedness in very soon situation 1) Perspective for the future, 2) implication for planning, and 3) collective decision-making.

From such suggestions to improving the entrepreneur development plan that able to requesting the certification system, government should have a plan to drive it. Otherwise, the operation is not complicated in term of using budget, time, and manpower efficiently. It is proposed as a guideline for the implementation plan: 1) seeking a fund; 2) a survey of entrepreneurs preparedness for planning, 3) promoting and develop manpower knowledge, and 4) recruiting manpower and co-development network.