กระบวนการตัดสินใจเข้าใช้บริการคลินิกดูแลรักษาผิวหน้าของเพศชายในจังหวัดนนทบุรี

The Decision Process to Access a Facial Treatment Clinic for Men in Nonthaburi Province

Abstract

          This research aimed 1) to study the demographic characteristics for males in Nonthaburi Province who attended a facial treatment clinic 2) to study the level of importance regarding the decision to enter a gender facial care clinic for males in
Nonthaburi Province 3) to compare the decision-making process to access a facial treatment clinic for males in Nonthaburi Province classified by demographic characteristics. The tools of this study were used a questionnaire and the sample was 400 males who living in Nonthaburi province. The descriptive statistics were used frequency, percentage, mean and standard deviation. According to the hypothesis testing were included t-test and One-Way ANOVA, while the Least Significant Difference (LSD) applied for testing in multiple comparison.
          The results showed that the level of importance of the decision-making process to access a facial treatment clinic for males in Nonthaburi province as a whole had the highest level. When considering each aspect, it was found that the decision to use the
service was the highest level, followed by the assessment of options, behavior after using the service, Information search and the awareness of the problem, respectively. Hypothesis testing showed that the different demographics of ages, levels of education, occupations, income per month and status had no differences in the decision-making process for choosing a facial treatment clinic with statistically significant at the level of 0.05