Marketing Factors Affect the Decision to Choose Apartment of Workers inIndraram Industrial Park Located in In Buri District, Sing Buri Province

Abstract

This study aimed to 1) study the apartment’s characteristic needed by workers in Indraram Industrial Park 2) study the factors which affect the decision to make on choosing apartment of the workers in Indraram Industrial Park 3) compare the factors affect the decision to choose the apartment of the workers in Indraram Industrial Park in Sing Buri province which were classified by general characteristics of respondents. The instrument was questionnaire and the data were analyzed by finding the frequency, percentage, mean and the standard deviation. The Independent Samples t-Test, f-Test in One-Way ANOVA and comparing each pair of mean using Scheffé's method were applied.

The analysis revealed that

1. Most of the workers in Indraram Industrial Park needed the apartment which consists of the security of life and property, close-to-work location, convenient transportation, apartment privacy, and safe convenient sufficient parking space.
2. Workers’ decision placed important on location, price, service provider and marketing promotion respectively.
3. The differences between gender and status of workers did not cause significant different decision to choose the apartment with the statistic at .05.