Tourism Business Model in the Special Economic Zone of Tak Province

Abstract

     This research aimed to study: 1) the decision making factors in choosing a tourist attraction in a special economic zone, 2) the characteristics of external factors that threaten the tourism business, 3) comparative decision making factors in choosing a tourist attraction in a special economic zone classified by general information of respondent, 4) tourism business model in the special economic zone of Tak Province. Research was mixed method, qualitative methodology by in-depth interview of 5 key informants who were executives of tourism business via semi structure questionnaire from tourism business, and focus group to completed tourism business model in the special economic zone of Tak Province and quantitative methodology was the main. Data were collected from executives of executives of tourism business via simple random sampling 370 respondents of 5,004 population. 

     The research results were as follows: 1) the decision making factors in choosing a tourist attraction in a special economic zone at a very high level were infrastructure,  tourism resources, safety, but facility, public relation,  souvenir and image at a high level respectively, 2) the characteristics of external factors that threaten the tourism business at a very high important level were political policy, contagious, but economic and political condition, tourism popularity, on the transport route at a high important level respectively, 3) there was not significant different on the decision making factors in choosing a tourist attraction in a special economic zone classified by occupancy, average income, education level, age, and gender, 4)  the factors affected the decision making factors in choosing a tourist attraction in a special economic zone were infrastructure, facility, safety, public relation, tourism resources, image and souvenir these factors jointly prophesy tourism business model in the special economic zone of Tak Province 50.1 % at statistically significant level .05.